Joshua  Breidenbach, Vietnam

AGI member since 2019

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Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based strategic branding company. He believes that strategic, excellent branding and design have the power to elevate extraordinary stories, transmit them around the world, and create positive impact. Rice’s portfolio includes award-winning work for Baemin, Unicef, Uber, and Uniqlo, as well as iconic Vietnam-based brands like Marou Chocolate.

Joshua’s work has received accolades from D&AD, Red Dot, Graphis, Type Directors Club, Pentawards, and the Dieline, and he was awarded an IDA award for “Graphic Design of the Year” for UNICEF Vietnam. He is also a proud member of AGI.

Joshua’s work has been published in leading publications such as Monocle, Wallpaper* UK, BRAIN (Japan), It’s Nice That, and PRINT, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.

With a passion for creating ever better ways to tell extraordinary stories with his growing team, Joshua speaks internationally about design as a change-maker, as well as sustainability and inspiration in general.

Design work by Joshua  Breidenbach


    Joshua  Breidenbach, Vietnam (2019)

    Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based strategic branding company. He believes that strategic, excellent branding and design have the power to elevate extraordinary...

    Read full biography
    Joshua  Breidenbach, Vietnam (2019)

    Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based strategic branding company. He believes that strategic, excellent branding and design have the power to elevate extraordinary stories, transmit them around the world, and create positive impact. Rice’s portfolio includes award-winning work for Baemin, Unicef, Uber, and Uniqlo, as well as iconic Vietnam-based brands like Marou Chocolate.

    Joshua’s work has received accolades from D&AD, Red Dot, Graphis, Type Directors Club, Pentawards, and the Dieline, and he was awarded an IDA award for “Graphic Design of the Year” for UNICEF Vietnam. He is also a proud member of AGI.

    Joshua’s work has been published in leading publications such as Monocle, Wallpaper* UK, BRAIN (Japan), It’s Nice That, and PRINT, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.

    With a passion for creating ever better ways to tell extraordinary stories with his growing team, Joshua speaks internationally about design as a change-maker, as well as sustainability and inspiration in general.

    Lectures

    plus

    Seeking the Unexpected

    (2018)

    • HOW, United States

    Discovery and Design

    (2017)

    • -ING, Dubai

    What Am I Doing Here?

    (2018)

    • WeWork, Vietnam

    PLASTICPeople

    (2021)

    • Dieline Conference, United States

    Agencies

    plus

    Awards

    plus
    • 2015

    Red Dot
    • 2015

    Pentawards
    • 2015

    Graphis
    • 2016

    TDC
    • 2015

    IDA
    • 2021

    Top Awards Asia
    • 2015

    Graphis
    • 2022

    Pentawards
    • 2018

    Dieline Awards