PLASTICPeople

Joshua  Breidenbach

PLASTICPeople develop solutions for useful materials made from all waste plastic. PLASTICPeople materials have been put to use in projects, from housing for communities in Vietnam displaced by tropical storms, to designer furniture. Noting that plastic should not be a problem—and that plastic can be a material of hope, PLASTICPeople show us by example, how to “save the plastic.”

Images of PLASTICPeople

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    Joshua  Breidenbach, Vietnam (2019)

    Joshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, strategic design can transform organizations, give shape to extraordinary stories, and make...

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    PLASTICPeople develop solutions for useful materials made from all waste plastic. PLASTICPeople materials have been put to use in projects, from housing for communities in Vietnam displaced by tropical storms, to designer furniture. Noting that plastic should not be a problem—and that plastic can be a material of hope, PLASTICPeople show us by example, how to “save the plastic.”

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    Joshua  Breidenbach, Vietnam (2019)

    Joshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, strategic design can transform organizations, give shape to extraordinary stories, and make positive impacts. Rice is known for creating Vietnam-based brands such as Marou Chocolate, as well as award-winning work for Baemin, Unicef, Uber, and Uniqlo.

    Joshua is a proud member of AGI. His work has received accolades from Red Dot, Graphis, Type Directors Club, Pentawards, the Dieline, A’Design, Brand New, and an IDA award for “Graphic Design of the Year for UNICEF Vietnam.

    Broadcasting creativity from Vietnam, Rice has been published in Monocle, Wallpaper* UK, BRAIN (Japan), IdN, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.

    Joshua has spoken internationally about design as a change-maker—as well as sustainability, and inspiration in general.

    Lectures

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    Seeking the Unexpected

    (2018)

    • HOW, United States

    Discovery and Design

    (2017)

    • -ING, Dubai

    What Am I Doing Here?

    (2018)

    • WeWork, Vietnam

    PLASTICPeople

    (2021)

    • Dieline Conference, United States

    Agencies

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    Awards

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    • 2015

    Red Dot
    • 2015

    Pentawards
    • 2015

    Graphis
    • 2016

    TDC
    • 2015

    IDA
    • 2021

    Top Awards Asia
    • 2015

    Graphis
    • 2022

    Pentawards
    • 2018

    Dieline Awards