Joshua Breidenbach, Vietnam (2019)
Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based strategic branding company. He believes that strategic, excellent branding and design have the power to elevate extraordinary...Read full biography
10 items, Identity
10 items, Identity
PLASTICPeople develop solutions for useful materials made from all waste plastic. PLASTICPeople materials have been put to use in projects, from housing for communities in Vietnam displaced by tropical storms, to designer furniture. Noting that plastic should not be a problem—and that plastic can be a material of hope, PLASTICPeople show us by example, how to “save the plastic.”
Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based strategic branding company. He believes that strategic, excellent branding and design have the power to elevate extraordinary stories, transmit them around the world, and create positive impact. Rice’s portfolio includes award-winning work for Baemin, Unicef, Uber, and Uniqlo, as well as iconic Vietnam-based brands like Marou Chocolate.
Joshua’s work has received accolades from D&AD, Red Dot, Graphis, Type Directors Club, Pentawards, and the Dieline, and he was awarded an IDA award for “Graphic Design of the Year” for UNICEF Vietnam. He is also a proud member of AGI.
Joshua’s work has been published in leading publications such as Monocle, Wallpaper* UK, BRAIN (Japan), It’s Nice That, and PRINT, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.
With a passion for creating ever better ways to tell extraordinary stories with his growing team, Joshua speaks internationally about design as a change-maker, as well as sustainability and inspiration in general.
Seeking the Unexpected
- HOW, United States
Discovery and Design
- -ING, Dubai
What Am I Doing Here?
- WeWork, Vietnam
- Dieline Conference, United States