Alliance Graphique Internationale [AGI] is an association of over 500 designers working in the ever-expanding field of graphic design. Membership is drawn from nearly 50 countries, and entry is gained through nomination by AGI members and the approval of an annual international jury of members. The aim of the organisation is to encourage the development of graphic design – in the widest definition of the term – through its activities in education, public events, and the inspirational creative work, teaching, writing and lecturing of its members.
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- AGI Today
Since its formation in 1952, AGI has worked to demonstrate that graphic design is fundamental to how we communicate in culture, commerce, and countless other areas of daily life. AGI members have been fundamental to giving shape to the world’s iconography. Some of the most enduring symbols, logos, and forms of graphic expression have been made by AGI members.
Prospective members are nominated based on the quality of their work and reputation. Members range from solo practitioners to partners in global design firms. Their expertise spans the multifarious activities described today as visual communication: from logo design to interactive installations; from book design to global branding campaigns; from type design to motion graphics.
Each year members gather in a different city at the AGI Congress. Members meet in a spirit of friendship, curious to learn about each other’s activities and keen to debate all aspects of the profession. The student-focused, public-facing AGI Open design conference runs concurrently with Congress. Central to the success of the Open event is that AGI members participate in talks and events that extend knowledge and encourage future generations of designers.
- AGI History
The extract below, taken from AGI: Graphic Design since 1950 by Ben Bos, outlines how the association first came about and the role of those still highly influential early practitioners without whom AGI would not exist.
- How it all Began
—We Want You! - 1954–59
In the 1940s, commercial artists, mural makers, typographers, printmakers, art directors, illustrators and poster designers increasingly realised their common bonds, and the modern profession of graphic design began to be defined. In 1951, five graphic artists—two Swiss and three French—decided to formalise their relationship into some sort of association. Their idea was simply to share common interests and friendships across national and cultural borders.
It was a notion that soon attracted leading exponents of the graphic arts from elsewhere in Europe and in the USA. In 1952 the Alliance Graphique Internationale was incorporated in Paris with 65 members from 10 countries. The first AGI exhibition was held in Paris in 1955 and in 1969 the headquarters moved from Paris to Zurich. Student seminars were introduced in 1979 and the first Young Professional AGI Congress was held in London in 1994.
Jean Picart Le Doux became the president, Fritz Bühler and FHK Henrion were vice-presidents and Jean Colin became the secretary general. Jacques Nathan Garamond was the treasurer and his wife, Cathy, worked very hard for AGI in its first few years. Those efforts won her the title of honorary vice-president for life.
The founders and a number of ‘new members’ met again in London (1952), Paris (1953) and Basel/Zermatt (1954). In Basel they celebrated the very special local carnival, after which they travelled to Zermatt to enjoy a wonderful time in the mountains. This must have been the very start of a long AGI tradition: a General Assembly, a Congress and an interesting venue in which to enjoy them. In Zermatt a special committee was appointed to prepare and organize the first AGI Exhibition, held at the Louvre in 1955. Jean Carlu took over the presidency of AGI and was also in charge of the Paris exhibition.
- The Golden Era
of the AGI - 1960–69
The Alliance had also established its ‘way of life’: an annual congress, somewhere in one of the ‘member states’ and regular exhibitions in major cities, in museums of high standing.
The congresses were on the theme of justifying the role and significance of visual communication. The discussions were primarily about philosophy, responsibility and ethics. Initially, an air of ‘advertising’ still clung to the profession: my own evening course (1956–61) at the Applied Art College, later the Rietveld Academy, in Amsterdam, was entitled ‘Advertising Design’. In practice, the assignments set by lecturers such as Wim Crouwel and Peter Doebele had hardly anything to do with it; they were more about graphic design.
The 1960 congress was held just outside Paris.
Fritz Bühler, AGI president, wrote in a foreword: ‘One of the first questions raised in the circles concerned—and above all among designers themselves—is whether they should rather be equated with free artists or with scientists, who are entrusted with the solution of a given problem. Since discussion on this point rages even at the highest levels, but has never been carried far enough beyond the limits of the private conversation, the AGI decided on a thorough investigation of the question.’
- A Time of
Consolidation - 1970–79
AGI had got through its adolescence. The 1970s were characterized by consolidation. We knew what we wanted from the Alliance. Donald Brun, one of the AGI’s five Founding Fathers, had taken over the chairmanship, the registered office moved from Paris to Zürich and the articles of association were re-formulated in accordance with the solid rules of Swiss law. That was all organized in a formal meeting in Ulm, in southern Germany, which, with its Hochschule für Gestaltung (HfG) had become the temporary capital of Functionalism.
Unlike the Bauhaus, the link from modernistic theory to industrial practice had been fully made in the instruction at the HfG (1953–68). Based on the ‘dream’ of Universal Human Rights (UN: 1948),‘all people are essentially equal’, the HfG focused on the Ideal Product, intended for Everyone. Design should not be for an elite public. Averse to all trimmings, it should simply work on the idea of ‘less is more’ and therefore be as accessible and affordable as possible.
- New Waves
Violating Old Rules - 1980s
This was the decade of seminars. Paris 1981: an audience of 350 (80 percent students) from 20 design schools listened attentively to Paul Davis and Saul Bass (USA), Alan Fletcher and FHK Henrion (UK) and Shigeo Fukuda (Japan), leaving a varied impression of our many-faceted profession. A year later, it was Paris’s turn again. This time, the École Supérieure des Arts Graphiques was the venue. Otl Aicher (Germany), Adrian Frutiger (Switzerland), Seymour Chwast (USA) and Bruno Monguzzi (Switzerland) performed under Henrion’s direction.
In 1983, AGI, Icograda and the Amsterdam Gerrit Rietveld Academy cooperated in a huge seminar. Again a full house of 500 students, listening to heavy discussions on form and content. On the stage were greats from design education: Jurriaan Schrofer, Wim Crouwel, Jan van Toorn, Ootje Oxenaar, Anthon Beeke and Simon den Hartog (The Netherlands), flanked by the great Swiss innovator Wolfgang Weingart, the German Gunter Rambow and the Pole Waldemar Swierzy. These teachers’ objectives and ideals often differed dramatically. Where, with Crouwel, the emphasis was on exact designing (developing skills, theory and general knowledge), Van Toorn attached the greatest importance to the social context of working in this profession. They did, however, agree about the responsibility of the designer. Rambow felt it is the designer’s task to discover forms of ‘Utopian hope’.
At the conclusion of the discussion, Van Toorn made it clear that it is important to listen to people with a different view. It is then up to the student to make his or her own decisions. Beeke focused on the process, which is more important while studying than the presented result. Oxenaar was anxious that technology should not get in the way of creativity. On the other hand, there is no reason to fear new techniques, which provide a vast source of surprises. Schrofer stressed the generous dose of intellect the discipline demands: ‘A designer must be an Uomo Universale’…- AGI Congress
AGI Open - A Chronology
- 1951 Paris, First Assembly
- 1952 London
- 1953 Paris
- 1954 Basel/Zermatt
- 1955 Paris
- 1956 London
- 1957 Paris GA/Lausanne Exhibition
- 1958 Paris
- 1959 Knokke
- 1960 Paris
- 1961 Milan
- 1962 Amsterdam
- 1963 Brighton
- 1964 Alpbach
- 1965 Paris
- 1966 New York
- 1967 Nice
- 1968 Rigi
- 1969 London
- 1970 Ulm
- 1971 Barcelona
- 1972 Amsterdam
- 1973 Jerusalem (cancelled)
- 1974 Warsaw
- 1975 Athens/Cyclades
- 1976 Palma de Mallorca
- 1977 Venice
- 1978 Bath
- 1979 Lakeville (Student Seminar I)
- 1980 Munich
- 1981 Prague (Student Seminar II in Paris)
- 1982 Montréal (Student Seminars III and IV in Paris)
- 1983 No GA (Student Seminar V IN Amsterdam)
- 1984 Gargonza
- 1985 Alisal (California)
- 1986 No GA (Student Seminar VI)
- 1987 Bürgenstock (Student Seminar VII)
- 1988 Tokyo (GA and Student Seminar VIII) (Student Seminar IX in New York)
- 1989 Alpbach
- 1990 Blois
- 1991 Cairns (Student Seminar X in Melbourne)
- 1992 Oslo
- 1993 Montauk
- 1994 Cambridge (Student Seminar XI in London)
- 1995 Amalfi
- 1997 Barcelona
- 1998 Toronto
- 1999 Pontresina (Student Seminar XII in Zürich)
- 2000 Oaxaca (Student Seminar XIII in Mexico City)
- 2001 Paris (Student Seminar XIV)
- 2002 San Francisco (Student Seminar XV)
- 2003 Helsinki (Student Seminar XVI)
- 2004 Beijing (Student Seminar XVII)
- 2005 Berlin (Student Seminar XVIII)
- 2006 Tokyo/Kyoto (Student Seminar XIX)
- 2007 Amsterdam
- 2008 Chicago (Student Seminar XX)
- 2009 Istanbul (Student Seminar XXI)
- 2010 Porto (AGI Open I)
- 2011 Barcelona (AGI Open II)
- 2012 Hong Kong (AGI Open III)
- 2013 London (AGI Open lV)
- 2014 Sao Paulo (AGI Open V)
- 2015 Biel/Bienne (AGI Open Vl)
- 2016 Seoul (AGI Open Vll)
- 2017 Paris (AGI Open Vlll)
- 2018 Mexico (AGI Open lX)
- 2019 Rotterdam (AGI Open X)
- 2020 Sydney (cancelled, Covid-19)
- 2021 cancelled, Covid-19
- 2022 Trieste (AGI Open XI)
- 2023 Auckland (AGI Open XII)
- 2024 Basel (AGI Open XIII)
- 2025 Ho Chi Minh City (AGI Open XIV)
- 2026 Reykjavík (AGI Open XV)