Joshua Breidenbach, Vietnam (2019)
Joshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, strategic design can transform organizations, give shape to extraordinary stories, and make...
Read full biographyJoshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, strategic design can transform organizations, give shape to extraordinary stories, and make positive impacts. Rice is known for creating Vietnam-based brands such as Marou Chocolate, as well as award-winning work for Baemin, Unicef, Uber, and Uniqlo.
Joshua is a proud member of AGI. His work has received accolades from Red Dot, Graphis, Type Directors Club, Pentawards, the Dieline, A’Design, Brand New, and an IDA award for “Graphic Design of the Year for UNICEF Vietnam.
Broadcasting creativity from Vietnam, Rice has been published in Monocle, Wallpaper* UK, BRAIN (Japan), IdN, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.
Joshua has spoken internationally about design as a change-maker—as well as sustainability, and inspiration in general.
Lectures
Seeking the Unexpected
(2018)
- HOW, United States
Discovery and Design
(2017)
- -ING, Dubai
What Am I Doing Here?
(2018)
- WeWork, Vietnam
PLASTICPeople
(2021)
- Dieline Conference, United States
Agencies
Rice
2011 – current
www.thisisrice.com
Lowe and Partners
2006 – 2010
www.mullenlowegroup.com/
Landor
2004 – 2006
landor.com
Awards
2015
2015
2015
2016
2015
2021
2015
2022
2018