UNICEF Zero Awards

Joshua  Breidenbach

As Vietnam entered a “middle income” global status, UNICEF Vietnam became ineligible for some external funds. Even so, 100 children would die daily of preventable causes in the country. Awareness of UNICEF was low, though they had operated in Vietnam successfully since the mid-1950s. With a significant reduction of external funding, UNICEF needed a platform that would capture the imaginations of Vietnam’s most successful, and corporations and inspire them to donate generously.

Images of UNICEF Zero Awards

  1. Image 1 — JJB AGI Port31 (UNICEF Zero Awards)
  2. Image 2 — JJB AGI Port32 (UNICEF Zero Awards)
  3. Image 3 — JJB AGI Port33 (UNICEF Zero Awards)
  4. Image 4 — JJB AGI Port34 (UNICEF Zero Awards)
  5. Image 5 — JJB AGI Port36 (UNICEF Zero Awards)

    Joshua  Breidenbach, Vietnam (2019)

    Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based strategic branding company. He believes that strategic, excellent branding and design have the power to elevate extraordinary...

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    As Vietnam entered a “middle income” global status, UNICEF Vietnam became ineligible for some external funds. Even so, 100 children would die daily of preventable causes in the country. Awareness of UNICEF was low, though they had operated in Vietnam successfully since the mid-1950s. With a significant reduction of external funding, UNICEF needed a platform that would capture the imaginations of Vietnam’s most successful, and corporations and inspire them to donate generously.

    • Client:

    • UNICEF
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Information design
    • Logo
    Joshua  Breidenbach, Vietnam (2019)

    Joshua is a founding partner and Executive Creative Director of Rice, a Vietnam-based strategic branding company. He believes that strategic, excellent branding and design have the power to elevate extraordinary stories, transmit them around the world, and create positive impact. Rice’s portfolio includes award-winning work for Unicef, Uber, and Uniqlo, as well as iconic Vietnam-based brands like Marou Chocolate and 4P's

    Joshua’s work has received accolades from D&AD, Red Dot, Graphis, Type Directors Club, Pentawards, and the Dieline. Joshua’s work has been published in leading publications such as Monocle, Wallpaper* UK, BRAIN (Japan), It’s Nice That, and PRINT, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.

    With a passion for creating ever better ways to tell extraordinary stories with his growing team, Joshua speaks internationally about design as a change-maker, as well as sustainability and inspiration in general. Joshua's support of sustainability initiatives led him to create Mãi, a project that transforms up-cycled plastic waste into meaningful and beautifully designed objects and furniture.

    Lectures

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    Seeking the Unexpected

    (2018)

    • HOW, United States

    Discovery and Design

    (2017)

    • -ING, Dubai

    What Am I Doing Here?

    (2018)

    • WeWork, Vietnam

    PLASTICPeople

    (2021)

    • Dieline Conference, United States

    Agencies

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    Awards

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    • 2015

    Red Dot
    • 2015

    Pentawards
    • 2015

    Graphis
    • 2016

    TDC
    • 2015

    IDA
    • 2021

    Top Awards Asia
    • 2015

    Graphis
    • 2022

    Pentawards
    • 2018

    Dieline Awards