Marou Chocolate

Joshua  Breidenbach

Marou sourced cacao, from seven small family farms located in southern Vietnam, to make chocolate. Bright colors derived from the fresh cacao pods at the farms identify various products in a range. Re-worked traditional lattice patterns received hand-drawn cacao pods and auspicious clouds. Typography carries inspiration from early modern French signage found in Vietnam, noting the origin of cacao in Vietnam. The packaging is hand-printed in gold ink.

Images of Marou Chocolate

  1. Image 1 — JJB AGI Port (Marou Chocolate)
  2. Image 2 — JJB AGI Port5 (Marou Chocolate)
  3. Image 3 — JJB AGI Port6 (Marou Chocolate)
  4. Image 4 — JJB AGI Port7 (Marou Chocolate)
  5. Image 5 — JJB AGI Port8 (Marou Chocolate)
  6. Image 6 — JJB AGI Port9 (Marou Chocolate)
  7. Image 7 — JJB AGI Port13 (Marou Chocolate)
  8. Image 8 — JJB AGI Port12 (Marou Chocolate)
  9. Image 9 — JJB AGI Port3 (Marou Chocolate)
  10. Image 10 — JJB AGI Port2 (Marou Chocolate)

    Joshua  Breidenbach, Vietnam (2019)

    Joshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, strategic design can transform organizations, give shape to extraordinary stories, and make...

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    • Marou Chocolate, 2011

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    Marou sourced cacao, from seven small family farms located in southern Vietnam, to make chocolate. Bright colors derived from the fresh cacao pods at the farms identify various products in a range. Re-worked traditional lattice patterns received hand-drawn cacao pods and auspicious clouds. Typography carries inspiration from early modern French signage found in Vietnam, noting the origin of cacao in Vietnam. The packaging is hand-printed in gold ink.

    • Client:

    • Marou Chocolate
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Illustration
    • Print
    • Product
    Joshua  Breidenbach, Vietnam (2019)

    Joshua is founding partner and Executive Creative Director of Rice—a Vietnam-based strategic branding company. Joshua believes that excellent, strategic design can transform organizations, give shape to extraordinary stories, and make positive impacts. Rice is known for creating Vietnam-based brands such as Marou Chocolate, as well as award-winning work for Baemin, Unicef, Uber, and Uniqlo.

    Joshua is a proud member of AGI. His work has received accolades from Red Dot, Graphis, Type Directors Club, Pentawards, the Dieline, A’Design, Brand New, and an IDA award for “Graphic Design of the Year for UNICEF Vietnam.

    Broadcasting creativity from Vietnam, Rice has been published in Monocle, Wallpaper* UK, BRAIN (Japan), IdN, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.

    Joshua has spoken internationally about design as a change-maker—as well as sustainability, and inspiration in general.

    Lectures

    plus

    Seeking the Unexpected

    (2018)

    • HOW, United States

    Discovery and Design

    (2017)

    • -ING, Dubai

    What Am I Doing Here?

    (2018)

    • WeWork, Vietnam

    PLASTICPeople

    (2021)

    • Dieline Conference, United States

    Agencies

    plus

    Awards

    plus
    • 2015

    Red Dot
    • 2015

    Pentawards
    • 2015

    Graphis
    • 2016

    TDC
    • 2015

    IDA
    • 2021

    Top Awards Asia
    • 2015

    Graphis
    • 2022

    Pentawards
    • 2018

    Dieline Awards