Joshua  Breidenbach, Vietnam

AGI member since 2019

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Joshua is a founding partner and Executive Creative Director of Rice—a Vietnam-base studio developing strategic branding and visual identities for commercial and cultural clients. Joshua believes that excellent, elevating, impactful design can transform organizations, give shape to extraordinary stories, and make positive change. Rice is known for Vietnam-based brands such as Marou Chocolate, as well as developing relevant, award-winning work for Coca-cola, UNICEF, UBER, and UNIQLO.

Joshua is a member of AGI. His work has received accolades from Red Dot, Pentawards, A’Design, Graphis, the Dieline, Type Directors Club, Brand New, and an IDA award for “Graphic Design of the Year for UNICEF Vietnam. Broadcasting work from Vietnam, Rice has been published in Monocle, Wallpaper* UK, BRAIN (Japan), IdN, and UC quarterly, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.

Joshua has spoken internationally about design as a change-maker—and inspiration in general. Joshua is a believer in working out of one's comfort zone to learn, evolve, and push boundaries.

Design work by Joshua  Breidenbach


    Joshua  Breidenbach, Vietnam (2019)

    Joshua is a founding partner and Executive Creative Director of Rice—a Vietnam-base studio developing strategic branding and visual identities for commercial and cultural clients. Joshua believes that excellent, elevating, impactful...

    Read full biography
    Joshua  Breidenbach, Vietnam (2019)

    Joshua is a founding partner and Executive Creative Director of Rice—a Vietnam-base studio developing strategic branding and visual identities for commercial and cultural clients. Joshua believes that excellent, elevating, impactful design can transform organizations, give shape to extraordinary stories, and make positive change. Rice is known for Vietnam-based brands such as Marou Chocolate, as well as developing relevant, award-winning work for Coca-cola, UNICEF, UBER, and UNIQLO.

    Joshua is a member of AGI. His work has received accolades from Red Dot, Pentawards, A’Design, Graphis, the Dieline, Type Directors Club, Brand New, and an IDA award for “Graphic Design of the Year for UNICEF Vietnam. Broadcasting work from Vietnam, Rice has been published in Monocle, Wallpaper* UK, BRAIN (Japan), IdN, and UC quarterly, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print.

    Joshua has spoken internationally about design as a change-maker—and inspiration in general. Joshua is a believer in working out of one's comfort zone to learn, evolve, and push boundaries.

    Lectures

    plus

    Seeking the Unexpected

    (2018)

    • HOW, United States

    Discovery and Design

    (2017)

    • -ING, Dubai

    What Am I Doing Here?

    (2018)

    • WeWork, Vietnam

    PLASTICPeople

    (2021)

    • Dieline Conference, United States

    Agencies

    plus

    Awards

    plus
    • 2015

    Red Dot
    • 2015

    Pentawards
    • 2015

    Graphis
    • 2016

    TDC
    • 2015

    IDA
    • 2021

    Top Awards Asia
    • 2015

    Graphis
    • 2022

    Pentawards
    • 2018

    Dieline Awards