Chi-An De Leo, Vietnam

AGI member since 2019

Back to members

Chi-An, a true multicultural individual with an Italian father and a French-Vietnamese mother, his diverse background has shaped his global mindset and ability to connect with various cultures. He is fluent in four languages and has lived in five countries. Chi-An started his career in advertising at Lowe Vietnam, where he played a pivotal role in establishing the branding division. This passion for creating meaningful brand experiences led him to establish Rice, in 2011.

As a founding partner and the creative force behind Rice, Chi-An has been crucial in the agency's success. He has earned multiple international awards, including D&AD, Red Dot, TDC, Pentawards, and the Dieline. Recognized for his expertise and contributions to the industry, Chi-An has been invited to serve on the jury for international design awards like D&AD, the Dieline, Macau Design Awards, and others. In 2019, he became a member of the esteemed AGI alliance.

Chi-An harbors ambitious plans for Rice, aiming to elevate its status and influence even further. These plans span across several key areas - from expansion into education, hosting conferences, to developing meaningful and beautifully designed products.

Design work by Chi-An De Leo


    Chi-An De Leo, Vietnam (2019)

    Chi-An, a true multicultural individual with an Italian father and a French-Vietnamese mother, his diverse background has shaped his global mindset and ability to connect with various cultures. He is...

    Read full biography
    Chi-An De Leo, Vietnam (2019)

    Chi-An, a true multicultural individual with an Italian father and a French-Vietnamese mother, his diverse background has shaped his global mindset and ability to connect with various cultures. He is fluent in four languages and has lived in five countries. Chi-An started his career in advertising at Lowe Vietnam, where he played a pivotal role in establishing the branding division. This passion for creating meaningful brand experiences led him to establish Rice, in 2011.

    As a founding partner and the creative force behind Rice, Chi-An has been crucial in the agency's success. He has earned multiple international awards, including D&AD, Red Dot, TDC, Pentawards, and the Dieline. Recognized for his expertise and contributions to the industry, Chi-An has been invited to serve on the jury for international design awards like D&AD, the Dieline, Macau Design Awards, and others. In 2019, he became a member of the esteemed AGI alliance.

    Chi-An harbors ambitious plans for Rice, aiming to elevate its status and influence even further. These plans span across several key areas - from expansion into education, hosting conferences, to developing meaningful and beautifully designed products.

    Agencies

    plus

    Awards

    plus
    • 2023

    D&AD
    • 2023

    Macau Design Awards
    • 2022

    Pentawards
    • 2021

    Red Dot
    • 2015

    Red Dot
    • 2020

    Type Champions
    • 2016

    Pentawards
    • 2015

    Pentawards
    • 2014

    Pentawards
    • 2012

    Pentawards
    • 2016

    TDC
    • 2014

    IDA

    Other Professional Activities

    plus
    • Jury - Macau Design Awards

      – 2023
    • Jury - Award 360°

      – 2023
    • Jury - D&AD New Blood

      – 2021
    • Jury - The Dieline

      – 2018
    • Jury - Core 77

      – 2018
    • Jury - D&AD

      – 2015