Chi-An is a founding partner and CEO of Rice based in Vietnam. Chi-An is a true multicultural individual, with an Italian father and French-Vietnamese mother, Chi-An speaks 4 languages and has lived in 5 countries including a major stint of 10 years in the UK. Chi-An worked at Lowe Vietnam and helped them create a branding division. After a few years in Advertising, Chi-An moved into Branding & Design and co-founded Rice in 2011.

Having won multiple international awards with Rice, such as Red Dot, Pentawards, A’Design, Graphis, The Dieline, and Type Directors Club to name a few, Chi-An has been invited to judge several international design awards such as The Dieline Awards, Core 77 Awards and one of the worlds most renowned creative awards in London—D&AD where he sat as part of the Branding Jury looking at some of the best work the world had to offer.