Edgar Reinhard, Switzerland

AGI member since 1982

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Human Practicality Serves Human Emotion

Edgar Reinhard s Work is remarkable: powerful, memorable and imaginativ. But perhaps the most extraordinary thing about Reinhard is that he is still toweringly succesful at a time when some marketing and communications people might feel that there is no need for this kind of work at all.
Surely, the grand set piece show stand cannot be an integral part of a corporate whole. Although it may have a secondary role in bringing people together, in a world of
coordination integrated marketing and communications, it must surely be a costly irrelevance. And this is where Reinhard s skill, perhaps amounting to genius, emerges .di
He manages to keep his work relevant, powerful and at the heart of his clients mind set. And this of course is not only a tribute tot h work of Reinhard, but to the wisdom of his clients.Chemical

Wally Olins, London

Design work by Edgar Reinhard


    Edgar Reinhard, Switzerland (1982)

    Human Practicality Serves Human Emotion Edgar Reinhard s Work is remarkable: powerful, memorable and imaginativ. But perhaps the most extraordinary thing about Reinhard is that he is still toweringly succesful...

    Read full biography
    Edgar Reinhard, Switzerland (1982)

      Human Practicality Serves Human Emotion

      Edgar Reinhard s Work is remarkable: powerful, memorable and imaginativ. But perhaps the most extraordinary thing about Reinhard is that he is still toweringly succesful at a time when some marketing and communications people might feel that there is no need for this kind of work at all.
      Surely, the grand set piece show stand cannot be an integral part of a corporate whole. Although it may have a secondary role in bringing people together, in a world of
      coordination integrated marketing and communications, it must surely be a costly irrelevance. And this is where Reinhard s skill, perhaps amounting to genius, emerges .di
      He manages to keep his work relevant, powerful and at the heart of his clients mind set. And this of course is not only a tribute tot h work of Reinhard, but to the wisdom of his clients.Chemical

      Wally Olins, London

      Publications

      plus

      Nomadic Architecture

      (1998)

      • Edgar Reinhard

      Lars Muller Publishers

      Exhibition Design Trade Shows Marketing Events

      Education

      plus

      Professor

      • Postgraduate

      1995 – 2007

      • University of Applied Sciences OWL Department of Architecture and Space Design (Germany)
      • ()

      Lectures

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      Visual Communications

      (1984)

      • Ohio State University, Coumbus Dept. of Industrial Design, USA

      Agencies

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      • IBM Switzerland Zurich Communications Department

        1964 – 1972

      • Dow Chemical Europe Exhibition Consultant

        1972 – 1983

      • IBM Europe Paris Competence Center, Graphic Design Consultant

        1973 – 1976

      Awards

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      Art Directors Club Gold Awards