Human Practicality Serves Human Emotion

Edgar Reinhard s Work is remarkable: powerful, memorable and imaginativ. But perhaps the most extraordinary thing about Reinhard is that he is still toweringly succesful at a time when some marketing and communications people might feel that there is no need for this kind of work at all.
Surely, the grand set piece show stand cannot be an integral part of a corporate whole. Although it may have a secondary role in bringing people together, in a world of
coordination integrated marketing and communications, it must surely be a costly irrelevance. And this is where Reinhard s skill, perhaps amounting to genius, emerges .di
He manages to keep his work relevant, powerful and at the heart of his clients mind set. And this of course is not only a tribute tot h work of Reinhard, but to the wisdom of his clients.Chemical

Wally Olins, London