Tereza Ruller is an Amsterdam-based independent designer and co-founder of The Rodina, a communication design studio. She experiments with intermedia art strategies in the field of graphic design and investigates theoretical frameworks around bodies, labor, surface, and action. In 2015, she coined the term Performative Design.

The experimental practice of The Rodina is drenched in strategies of performance art, play, and subversion. Studio invents ways in which experience, knowledge, and relations are produced and preserved. The Rodina explores the spatial and interactive possibilities of virtual environments as a space for action, new thoughts and aesthetics that come forward from between culture and technology.

The Rodina works primarily serve cultural clients such as Harvard GSD (USA), Sonic Acts Foundation (NL), and Hyundai Card Library Soul (KR). Tereza is an educator at Design Academy Eindhoven. She exhibits and gives lectures internationally, including CalArts (USA), Cooper Union (USA) a ZHDK (CH).