Jining Art Museum

Ying Hou

This is a branding & signage system for Jining Art Museum, which was designed by Japanese architect Nishizawa Ryue. The branding design transformed the curved, lightweight traits of the building into a key visual language and style. For example, vertical lines appear and disappear amidst the curved lines in the moving logo, representing the architect’s structural system in the space. In the signage design, the curves and lightness of the architecture were transformed into linear icons.

Images of Jining Art Museum

  1. Image 1 — JINING ART MUSEUM 1 (Jining Art Museum)
  2. Image 2 — JINING ART MUSEUM 2 (Jining Art Museum)
  3. Image 3 — JINING ART MUSEUM 3 (Jining Art Museum)
  4. Image 4 — JINING ART MUSEUM 4 (Jining Art Museum)
  5. Image 5 — JINING ART MUSEUM 5 (Jining Art Museum)
  6. Image 6 — JINING ART MUSEUM 6 (Jining Art Museum)

    Ying Hou, China (2022)

    In 2006, she launched her career by joining wx-design, headed by designer Wang Xu. Hou established her faith in graphic design during these years. Later in 2012 and 2014, Hou...

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    This is a branding & signage system for Jining Art Museum, which was designed by Japanese architect Nishizawa Ryue. The branding design transformed the curved, lightweight traits of the building into a key visual language and style. For example, vertical lines appear and disappear amidst the curved lines in the moving logo, representing the architect’s structural system in the space. In the signage design, the curves and lightness of the architecture were transformed into linear icons.

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    • Jining Art Museum
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    Ying Hou, China (2022)

    In 2006, she launched her career by joining wx-design, headed by designer Wang Xu. Hou established her faith in graphic design during these years. Later in 2012 and 2014, Hou chose to continue her studies at CAFA and YALE. At this phase, she started to explore the contents and connotations of design and created a series of simple and subtle works.

    As a female Chinese designer, her working experience engaged her to participate and curate various professional projects. Moreover, a series of visual-spatial explorations have also been conducted to body forth her interest in architecture and space.

    Oriental culture based design is the recent directions of her research and exploration.

    Exhibitions

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    WELTFORMAT Graphic Design Festival Switzerland

    2018

    "Graphics" Global

    2016

    Chinese Graphic Design in Germany

    Cross-Cultural Dialogue, New York

    2016

    Sino-American Art Students Exhibition

    Odds and Ends Art Book Fair, New Haven

    2015

    Beijing International Design Triennale, Beijing

    2011

    International Typography Biennale, Seoul

    2011