Chaumont Biennale

Mitch Paone

The team at Le Signe in Chaumont, France commissioned us to create the identity system for the biennale internationale de design graphique 2021, titled Viral. How do we genuinely illustrate Viral in design? By relinquishing manual control and letting a system generate the unexpected. We developed a custom tool that uses memes and kinetic type to create a feeling of viral. The use of technology allows us to curate and select iterations that would be impossible to create by human craftsmanship.

Images of Chaumont Biennale

  1. Image 1 — Chaumont Avatar01 2021 (Chaumont Biennale)
  2. Image 2 — Chaumont Book03 2021 (Chaumont Biennale)
  3. Image 3 — Chaumont Book Detail01 2021 (Chaumont Biennale)
  4. Image 4 — Chaumont Book Detail02 2021 (Chaumont Biennale)
  5. Image 5 — Chaumont Book Detail03 2021 (Chaumont Biennale)
  6. Image 6 — Chaumont Pin01 2021 (Chaumont Biennale)
  7. Image 7 — Chaumont Postcard01 2021 (Chaumont Biennale)
  8. Image 8 — Chaumont Poster01 2021 (Chaumont Biennale)
  9. Image 9 — Chaumont Poster04 2021 (Chaumont Biennale)

    Mitch Paone, USA (2019)

    Mitch Paone is the creative director of New York and Chamonix-based creative agency DIA Studio. DIA Specializes in corporate and cultural visual identity systems, graphic design, and typography. DIA's signature...

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    • Chaumont Biennale, 2020

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    The team at Le Signe in Chaumont, France commissioned us to create the identity system for the biennale internationale de design graphique 2021, titled Viral. How do we genuinely illustrate Viral in design? By relinquishing manual control and letting a system generate the unexpected. We developed a custom tool that uses memes and kinetic type to create a feeling of viral. The use of technology allows us to curate and select iterations that would be impossible to create by human craftsmanship.

    • Client:

    • Le Signe - Centre National du Graphisme
    • Sector:

    • Countries:

    • Disciplines:

    Mitch Paone, USA (2019)

    Mitch Paone is the creative director of New York and Chamonix-based creative agency DIA Studio. DIA Specializes in corporate and cultural visual identity systems, graphic design, and typography. DIA's signature use of motion and generative tools has led to significant collaborations with clients such as Squarespace, Balenciaga, Pinterest, Nike, Saint Laurent, Apple, and many more. Additionally, Mitch lectures and leads workshops at conferences and universities worldwide. Most notably, Zurich University of the Arts (ZHdK), Ecole cantonale d'art de Lausanne (ECAL), Pratt Institute and the School for Visual Arts in New York.

    Mitch recently held positions at Haute école d'art et de design—Genève (HEAD—Genève) and The Royal Academy of Art, The Hague (KABK). He implemented DIA's creative process into the academic curriculum in his courses, specifically focusing on motion and generative tools in a graphic design context.

    Publications

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    Education

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    Lecturer

    • Undergraduate,  
    • Postgraduate

    2019 – 2022

    • HEAD – Genève, Haute école d'art et de design (Switzerland)

    Lecturer

    • Undergraduate

    2021 – 2022

    • KABK - Koninklijke Academie van Beeldende Kunsten (Netherlands)

    Lecturer

    • Undergraduate,  
    • Postgraduate

    2018 – 2018

    • ECAL - École cantonale d'art de Lausanne (Switzerland)

    ECAL x La Beque Residency

    Adjunct Professor

    • Undergraduate

    2014 – 2015

    • SVA - School of Visual Arts (USA)