Taku Satoh, Japan

AGI member since 1998

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Taku Satoh was born in Tokyo, graduated from Tokyo University of the Arts, majoring in Design, in 1979. He completed his graduate studies at the same university in 1981. After initially working for Dentsu, Inc., he established Taku Satoh Design Office Inc. in 1984. Starting with the product development of Nikka’s “Pure Malt”, he created well-known package designs for the top brands in Japanese market share such as Lotte’s “Xylitol” chewing gum series, Meiji’s “Oishii Gyunyu” milk and the graphic design for “PLEATS PLEASE ISSEY MIYAKE”. He conceived the logomarks for the 21st Century Museum of Contemporary Art in Kanazawa, the National Museum of Nature and Science in Tokyo and National High School Baseball Championship. He has served as art director for the “Nihongo de Asobo” children’s program on NHK’s educational channel, overall supervisor of the “Design Ah!” children’s program on the same channel, and one of the three directors of 21_21 DESIGN SIGHT gallery.

Design work by Taku Satoh


    Taku Satoh, Japan (1998)

    Taku Satoh was born in Tokyo, graduated from Tokyo University of the Arts, majoring in Design, in 1979. He completed his graduate studies at the same university in 1981. After initially working...

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    Taku Satoh, Japan (1998)

      Taku Satoh was born in Tokyo, graduated from Tokyo University of the Arts, majoring in Design, in 1979. He completed his graduate studies at the same university in 1981. After initially working for Dentsu, Inc., he established Taku Satoh Design Office Inc. in 1984. Starting with the product development of Nikka’s “Pure Malt”, he created well-known package designs for the top brands in Japanese market share such as Lotte’s “Xylitol” chewing gum series, Meiji’s “Oishii Gyunyu” milk and the graphic design for “PLEATS PLEASE ISSEY MIYAKE”. He conceived the logomarks for the 21st Century Museum of Contemporary Art in Kanazawa, the National Museum of Nature and Science in Tokyo and National High School Baseball Championship. He has served as art director for the “Nihongo de Asobo” children’s program on NHK’s educational channel, overall supervisor of the “Design Ah!” children’s program on the same channel, and one of the three directors of 21_21 DESIGN SIGHT gallery.

      Exhibitions

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      KOME : The Art of Rice

      2014

      21_21 DESIGN SIGHT, Tokyo

      In Japan, rice is a symbol of religion, economics, and popular culture. Formerly in Japan, land was assessed by its ability to produce rice. Tax was collected in rice. Rice straw was used in everything from roofs to shoes, flooring and packaging. At a time when people tend to think of rice as a commodity, this exhibition revisited rice's broader significance within Japanese culture. 21_21 DESIGN SIGHT Exhibition "KOME : The Art of Rice" (February 28 - June 15, 2014) Photo: Satoshi Asakawa

      Design Anatomy series

      2001

      Matsuya Design Gallery, Tokyo

      Takasaki City Museum of Art, Gunma

      Mito Art Tower Contemporary Art Gallery, Ibaraki

      The Design Anatomy series of exhibitions and books (and now a class at the Musashino Art University) propose ways to analyze ubiquitous everyday products. It is a project about de-familiarizing ourselves with the designed world around us, working from the outside in to increase our literacy about the design and manufacture of things we use every day. The companies which make these products cooperate in full, providing both informational and financial support.

      Exhibition “water”

      2007

      21_21 DESIGN SIGHT, Tokyo

      It is said that the 20th century was the age of oil and that the 21st century will be the age of water. I invited Mr. Shin'ichi Takemura, a cultural anthropologist, to help me develop the concept and, along with many other creators, help create the exhibits. It was an important exhibition for me to explore the exhibition medium. 21_21 DESIGN SIGHT Exhibition "water" (February 8, 2007 - June 2, 2008) Photo: Masaya Yoshimura

      TEMA HIMA: the Art of Living in Tohoku

      2012

      21_21 DESIGN SIGHT, Tokyo

      Temahima means the time and effort of manual craftsmanship. The Great East Japan Earthquake occurred in 2011. I planned and curated this exhibition together with industrial designer and 21_21 co-director Naoto Fukusawa the following year, focusing on the brilliant inheritance of craftsmanship and food from this region. 21_21 DESIGN SIGHT Exhibition "TEMA HIMA: the Art of Living in Tohoku" (April 27 - August 26, 2012) Photo: Yusuke Nishibe

      Exhibition “Design Ah!”

      2013

      21_21 DESIGN SIGHT, Tokyo

      I developed the Design Ah! exhibition from the children’s design education TV program of the same name, which aims to help children develop their design thinking skills. Interactive and fun, it attracted more than 225,000 visitors, and helped demonstrate the popular interest in design education in Japan. 21_21 DESIGN SIGHT Exhibition "Design Ah!" (February 8 - June 2, 2013) Photo: Masaya Yoshimura, Yusuke Nishibe

      Awards

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      • 1991, 2000, 2004, 2005, 2014

      Tokyo TDC Award
      • 1993

      JAGDA New Designer Award
      • 2002

      Mainichi Design Award
      • 2004, 2012

      Good Design Grand Award
      • 2008

      The Yusaku Kamekura Design Award
      • 2008, 2009, 2013, 2014, 2015

      JAGDA Award
      • 2013

      Tokyo Art Directors Club Awards Grand Prix
      • 2013, 2014, 2015

      NY ADC Gold Award
      • 2015

      Cannes 2015 Gold Lion

      Other Professional Activities

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      • Japan Graphic Designers Association Vice-President

      • Chihiro Iwasaki Memorial Foundation Director

      • The Miyake Issey Foundation Councilor

      • Tokyo Type Directors Club Director