Vince Frost, Australia

AGI member since 2001

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Born in England, raised in Canada, Vince Frost joined Pentagram London in 1989 and three years later became their youngest Associate at 27. In 1994 he started his own studio, Frost Design, London creating award-winning work for clients from The Independent newspaper to Nike. In 2003 Vince relocated to Sydney, Australia, from where he now runs his 50+ creative studio, working on anything from postage stamps to magazines, identities, TV commercials, online projects and the built environment. Frost’s work was the subject of a retrospective at the Sydney Opera House, Frost*Bite, January–March 2006. His work is also documented in the 500-page book Frost*(sorry trees), spanning more than a decade of projects. A member of CSD, D&AD, ISTD and AGI, Frost’s work has been acknowledged with many awards including golds from New York Society of Publication Design and D&AD silvers. Vince's latest book is published by Penguin Lantern, Design Your Life and he has a fortnightly podcast of the same title. In 2023 Frost re-opened Frost* London, working on numerous major city shaping projects in the built environment across branding, marketing, wayfinding and signage design.

Design work by Vince Frost

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    Vince Frost, Australia (2001)

    Born in England, raised in Canada, Vince Frost joined Pentagram London in 1989 and three years later became their youngest Associate at 27. In 1994 he started his own studio...

    Read full biography
    Vince Frost, Australia (2001)

    Born in England, raised in Canada, Vince Frost joined Pentagram London in 1989 and three years later became their youngest Associate at 27. In 1994 he started his own studio, Frost Design, London creating award-winning work for clients from The Independent newspaper to Nike. In 2003 Vince relocated to Sydney, Australia, from where he now runs his 50+ creative studio, working on anything from postage stamps to magazines, identities, TV commercials, online projects and the built environment. Frost’s work was the subject of a retrospective at the Sydney Opera House, Frost*Bite, January–March 2006. His work is also documented in the 500-page book Frost*(sorry trees), spanning more than a decade of projects. A member of CSD, D&AD, ISTD and AGI, Frost’s work has been acknowledged with many awards including golds from New York Society of Publication Design and D&AD silvers. Vince's latest book is published by Penguin Lantern, Design Your Life and he has a fortnightly podcast of the same title. In 2023 Frost re-opened Frost* London, working on numerous major city shaping projects in the built environment across branding, marketing, wayfinding and signage design.

    Publications

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    Design Your Life

    (2014)

    • Vince Frost

    Penguin Lantern Australia

    Design plays an essential role in our daily lives. You don't have to be a designer to design your life. But it doesn't hurt to have some professional help. It took designer Vince Frost* more than 25 years as a professional to appreciate the power of the design process as a means for improving his life. 'If my design process brings value to me, perhaps it can bring value to others. Or, more radically, bring others to recognise their own value.'

    Frost* (sorry trees)

    (2006)

    • Vince Frost

    Thames & Hudson UK

    Frost* (sorry trees) comprehensively documents the work of award-winning designer, Vince Frost* at an iconic time in his career and life, between 1992 and 2006. Designed by Vince and Ant Donovan and written in collaboration with Lakshmi Bhaskaran, the seminal design tome provides 500 pages of ideas and inspiration. It includes hundreds of photographs from Vince’s personal collection, presented in contrast to design projects. This is Vince Frost*’s ‘ideas book’.

    Exhibitions

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    Frost*bite

    2006

    Sydney Opera House, Sydney

    7 January – 12 March 2006 Object Gallery and Sydney Opera House present Frost*bite: Graphic Ideas by Vince Frost Frost*bite is an unprecedented exhibition highlighting the outstanding work of internationally acclaimed designer Vince Frost. Object Gallery’s first major graphic design exhibition surveys the last decade of Frost’s dynamic practice and unique creative output. Object Gallery aims to reveal the personality and progressive nature of the works on display in Frost*bite.

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