In his work as a designer and strategist, Michael Peters has become a pioneer of the design industry, consistently emphasizing the importance of aesthetic quality applied to the highest standards of creative thinking. Michael studied graphic design and typography at the London College of Printing and later graduated with a masters from the School of Art and Architecture at Yale, studying under Paul Rand and Josef Albers. In 1970 he established Michael Peters and Partners, which revolutionized the role of packaging design in the marketing of consumer products. In 1983, he led the company onto the London Stock Exchange, and by 1989 it had an annual turnover in excess of £45m, working with clients such as the BBC, British Airways and the Conservative Party. Two years later, he founded The Identica Partnership in London, now one of the world’s leading inter national brand design consultancies. Major clients include Universal Studios, Johnnie Walker, Vodafone, Nike, Aeroflot and Roust Inc.