Leslie Smolan, USA

AGI member since 1997

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Leslie Smolan has been internationally recognized for her work in brand identity, publishing and marketing communications. Her passion is to make large amounts of complex information understandable and appealing to a wide audience. A relentless pursuit of a distinct, client-driven aesthetic complements her planning capability and her creative direction is notable for its timeless finesse and carefully nuanced detailing. Recent projects include a global events identity for Morgan Stanley and a communications programme for its sponsorship of the ‘Leonardo da Vinci: Master Draftsman’ exhibition at the Metropolitan Museum, New York; a Brand Spirit Book for the developer of Peninsula Papagayo, the first five-star luxury resort development in Costa Rica; and a new interpretive sign system for the Everett Children’s Adventure Garden at the New York Botanical Garden, which presents a bug’s-eye view of plants.

Design work by Leslie Smolan


    Leslie Smolan, USA (1997)

    Leslie Smolan has been internationally recognized for her work in brand identity, publishing and marketing communications. Her passion is to make large amounts of complex information understandable and appealing to...

    Read full biography
    Leslie Smolan, USA (1997)

    Leslie Smolan has been internationally recognized for her work in brand identity, publishing and marketing communications. Her passion is to make large amounts of complex information understandable and appealing to a wide audience. A relentless pursuit of a distinct, client-driven aesthetic complements her planning capability and her creative direction is notable for its timeless finesse and carefully nuanced detailing. Recent projects include a global events identity for Morgan Stanley and a communications programme for its sponsorship of the ‘Leonardo da Vinci: Master Draftsman’ exhibition at the Metropolitan Museum, New York; a Brand Spirit Book for the developer of Peninsula Papagayo, the first five-star luxury resort development in Costa Rica; and a new interpretive sign system for the Everett Children’s Adventure Garden at the New York Botanical Garden, which presents a bug’s-eye view of plants.