Leslie Smolan has been internationally recognized for her work in brand identity, publishing and marketing communications. Her passion is to make large amounts of complex information understandable and appealing to a wide audience. A relentless pursuit of a distinct, client-driven aesthetic complements her planning capability and her creative direction is notable for its timeless finesse and carefully nuanced detailing. Recent projects include a global events identity for Morgan Stanley and a communications programme for its sponsorship of the ‘Leonardo da Vinci: Master Draftsman’ exhibition at the Metropolitan Museum, New York; a Brand Spirit Book for the developer of Peninsula Papagayo, the first five-star luxury resort development in Costa Rica; and a new interpretive sign system for the Everett Children’s Adventure Garden at the New York Botanical Garden, which presents a bug’s-eye view of plants.