In 1960, participated in the founding of Nippon Design Centre; after tenure as CEO, currently serves as Chief Executive Advisor. Major awards include: Japan Advertising Artists Club (JAAC) Members Award, Asahi Advertising Award Grand Prize, Japan Advertising Award Yamana Prize, Yusaku Kamekura Award, Masaru Katsumi Memorial Award, Mainichi Design Award, Mainichi Arts Award, Recommended Artist’s Award from the Japanese Ministry of Education, Medals of Honour from the Japanese Government, Warsaw International Poster Biennale Gold Medal, and prizes at exhibitions in Brno, Mexico, Moscow, Zagreb, Helsinki and Hong Kong.