Graduated in 1981 with a first class honours degree in graphic design from Preston College of Art. He began his career with Michael Peters and then worked for Conran Design Group before joining Pentagram in 1983. In 1987 he became Pentagram’s first associate and in 1989 he was invited to become a partner. His work spans the development of major, strategically driven identities through to craft-based design programmes. Design consultant to Polaroid for over 12 years, he has also developed long-term relationships with further clients such as the Savoy Group, One&Only, Crafts Council, supporting the management of their brands worldwide. Other recent and current clients include Pantone, Disney, the National Museums of Scotland, the Museum of London and Hewlett Packard. He has received many international awards including a gold medal at the Lahti Poster Biennale and D&AD silver awards for the Crafts Council, the Four Seasons Hotel, Polaroid, and the Berkeley Hotel.