He is an associate professor of visual communication in the Design Department of the Academy of Arts & Design, Tsinghua University, and guest professor at the Graduate School, China Art Academy. He graduated in 1988 from the graphic design department, Central Academy of Arts and Design where he also taught, and worked for a short period in Studio Dumbar (1996). He earned a masters degree in art and design (1998), was a visiting scholar at Dentsu Advertising (2000–2004), and now runs his own studio. He specializes in book design, posters, typography and visual identity design, and his works and articles are published in professional magazines both in China and abroad, and have won many prizes, including: Hong Kong Best Chinese Art Album, 1997; Gold Medal and Excellence Prize awarded by the National Book Design Exhibition, 1999; the China Book Award for his book The History of Chinese Costume Art, 2000; Gold Medal and Excellence Prize at National Book Design Exhibition 2004.