Natasha Jen, USA

AGI member since 2023

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Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012.
A six-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture.
Working at the intersection of technology and culture, Natasha has developed branding for some of the most complex “frontier” technologies. Her clients include a wide range of collaborators from global technology brands to cultural institutions, including Google, Pfizer, Waze, Reddit, Lightmatter, Galaxy Digital, New York Botanic Garden, Storefront for Art and Architecture, Center for Architecture, The Asian American Foundation, Harvard Graduate School of Design, Metropolitan Museum, Fernando Romero Enterprise, Bjarke Ingels Group, and OMA New York.

Design work by Natasha Jen


    Natasha Jen, USA (2023)

    Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. A six-time National Design Award...

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    Natasha Jen, USA (2023)

    Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012.
    A six-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture.
    Working at the intersection of technology and culture, Natasha has developed branding for some of the most complex “frontier” technologies. Her clients include a wide range of collaborators from global technology brands to cultural institutions, including Google, Pfizer, Waze, Reddit, Lightmatter, Galaxy Digital, New York Botanic Garden, Storefront for Art and Architecture, Center for Architecture, The Asian American Foundation, Harvard Graduate School of Design, Metropolitan Museum, Fernando Romero Enterprise, Bjarke Ingels Group, and OMA New York.