Hailing from Somerset, England, Luke Powell, alongside his lifelong creative collaborator Jody, became a partner at Pentagram in 2015 following the success of their independent studio, Hudson-Powell. Luke's artistic approach strikes a balance between technical precision and design, rooted in an eclectic range of influences, from skate culture to nature and music.

Beginning his professional journey at Central Saint Martins, Luke explored unconventional aspects of design, delving into the intersection of sonic and interactive elements with books, type and tech. His career path, from working at independent, design studios to co-founding Hudson-Powell and serving Creative Director roles at larger creative agencies, reflects a continuous pursuit of learning and collaboration across the creative field.

Working with cultural and commercial brands, Luke's client roster includes notable names like London Fashion Week, Frieze, Channel 4, Intrinsic, PJ Harvey, and Garden Museum. Embracing an ideas-led approach unrestricted by medium boundaries, Luke’s creative process involves experimenting with new technologies and ways of working, resulting in a distinctive and diverse range of projects.