Born in Coimbra, João Machado is graduated in Sculpture at the Porto School of Fine Arts, but it is in Graphic
Design that he is unique and internationally recognized.

He was a teacher at ESBAP (1976-1981), but soon he dedicated himself exclusively to graphic design, opening his studio in 1981. He has participated in numerous collective and solo exhibitions that have brought him several national and international awards, such as the Icograda Excellence Award (1999), as well as his appointment as one of the Graphis Design Masters.

Author of a vast work, his passion for the poster is notorious. Colour and shape are his hallmarks. His posters are characterized by bright colors, a playful arrangement of well-defined geometric elements and bold contrasts between flat surfaces and texture patterns. He also reveals himself in editorial design, in the areas of illustration and philately, always marked by an identity that has been persistently built.