Yugong moving mountain

Wei Hong

There was a man named Yugong who insisted on moving to a mountain next to him for many years. In the end, his behavior finally touched God and decided to help him. Some praised his perseverance, while others thought he was stupid and stubborn. In dialectical philosophy, this situation is called "one divides into two." The feeling of moving mountains is portrayed through clever segmentation and splicing techniques. Let the audience make their own judgments on Yu Gong’s behavior.

Images of Yugong moving mountain

  1. Image 1 — 愚公移山01 (Yugong moving mountain)
  2. Image 2 — 愚公移山02 (Yugong moving mountain)

    Wei Hong, China (2015)

    Hong Wei lives in the city of Zhongshan. He is the member of Japan Typography Association. He founded Day Day Up Design Consultants in 2002. Engaging in branding, packaging design...

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    There was a man named Yugong who insisted on moving to a mountain next to him for many years. In the end, his behavior finally touched God and decided to help him. Some praised his perseverance, while others thought he was stupid and stubborn. In dialectical philosophy, this situation is called "one divides into two." The feeling of moving mountains is portrayed through clever segmentation and splicing techniques. Let the audience make their own judgments on Yu Gong’s behavior.

    • Client:

    • Zhuhai Ceramic Art Cultural and Creative Industries Ltd.
    Wei Hong, China (2015)

    Hong Wei lives in the city of Zhongshan. He is the member of Japan Typography Association. He founded Day Day Up Design Consultants in 2002. Engaging in branding, packaging design, book design and commercial space design. All these years he attempts to explore design within Chinese context from a humanistic perspective. Hong Wei has won over 200 design awards at home and abroad, and has participated in several major design projects. His major works include ‘Hun’ Design, A gift from Hong Wei, Enchantment of Handwriting, These are The Beauty of Books in China. His works were currently exhibited Red Dot Award Communication Design, Communication Arts, New York TDC, Silver Pencil of One Show, Tokyo Type Directors Club, And 3 Best Work, 71 Nomination Awards of Japan Typography Association.Some of his works are now collected by Guan Shanyue Art Museum, Hong Kong Heritage Museum and Museum für Kunst und Gewerbe Hamburg.

    Publications

    plus

    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2016)

      Awards

      plus
      • 2014.2016

      Red Dot Award Communication Design
      • 2015

      New York TDC Annual Awards
      • 2015,2016

      Silver Pencil, 2 Merit Awards of One Show
      • 2013,2014,2015,2016

      Tokyo Type Directors Club Annual Awards
      • 2013,2014,2015,2016

      Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association
      • 2002,2005,2007,2009,2011,2013,2016

      2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards
      • 2013,2014,2016

      The Beauty of Books in China