Yayoi Kusama Museum

Yoshiaki Irobe

Branding project for the private Museum of Yayoi Kusama, an avant-garde artist. A visual identity is designed based on Yayoi Kusama’s handwritten signature and pictograms are much inspired by her drawings. This design evolves in the environmental design, enabling visitors to fully enjoy Kusama’s world. The manner of typography same as the logotype, which is used for small goods and the visual identities of Kusama’s other organizations as well, is also applied to the wayfinding design.

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    Yoshiaki Irobe, Japan (2016)

    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the...

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    • Yayoi Kusama Museum, 2017

      10 items, Identity

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    Branding project for the private Museum of Yayoi Kusama, an avant-garde artist. A visual identity is designed based on Yayoi Kusama’s handwritten signature and pictograms are much inspired by her drawings. This design evolves in the environmental design, enabling visitors to fully enjoy Kusama’s world. The manner of typography same as the logotype, which is used for small goods and the visual identities of Kusama’s other organizations as well, is also applied to the wayfinding design.

    • Client:

    • General Incorporated Association Yayoi Kusama Foundation

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Book
    • Flyer
    • Information design
    • Layout
    • Lettering
    • Logo
    • Poster
    • Print
    • Product
    • Typeface
    • Typography
    Yoshiaki Irobe, Japan (2016)

    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the same company. He has worked on a wide range of design projects, from public projects such as Osaka Metro's CI, national park's VI and signage supervision, and Ichihara Lakeside Museum's VI and signage planning, to corporate and product branding. Also serves as the Art Director for the Japan Pavilion at the Osaka Kansai Expo 2025. He has won several design awards, including the Yusaku Kamekura Award, ADC Award, SDA Grand Prize, CS Design Award Grand Prix, JAGDA New Designer Award, and One Show Design Gold Pencil. He is a member of AGI, Tokyo ADC, and JAGDA. https://irobe.ndc.co.jp/

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