Visual Identity of Taiwan Design Expo'20

Chung-yi Yeh

VI design for Taiwan Design Expo 2020 in Hsinchu(新竹), nicknamed the Windy City, hence the wind-inspired mascot and visuals, and the pictogram inspired by the arrow-shaped Chinese character 竹.

Images of Visual Identity of Taiwan Design Expo'20

  1. Image 1 — Tw Design Expo 02 (Visual Identity of Taiwan Design Expo'20)
  2. Image 2 — Tw Design Expo 01 (Visual Identity of Taiwan Design Expo'20)
  3. Image 3 — 2020台灣設計展logo靜態 工作區域 1 (Visual Identity of Taiwan Design Expo'20)

    Chung-yi Yeh, Taiwan/Chinese Taipei (2023)

    Yeh is an MA graduate of Kyoto University of Art and Design, the founder of oval-graphic design studio since 2015 and Typography, the first professional magazine dedicated to Chinese typography...

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    Chung-yi Yeh, Taiwan/Chinese Taipei (2023)

    Yeh is an MA graduate of Kyoto University of Art and Design, the founder of oval-graphic design studio since 2015 and Typography, the first professional magazine dedicated to Chinese typography. He also established and curates for Zeitgeist, an educational book series that introduces foreign publications on graphic design and publishes traditional Chinese editions tailored to readers in Taiwan. Specializing in event visual identity, brand identity, and book design, Yeh’s works have received numerous honors, including D&AD Awards (UK) Wood Pencil Winner, Good Design Award (Japan) Best100, Tokyo TDC Prize Nominee Work, and Golden Pin Design Award (Taiwan) Best Design. Recently, Yeh founded a bookstore in Taipei themed around typography and graphic design called Weight Books.

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