Verónica Majluf was born and raised in Lima. After studying at the Instituto Toulouse Lautrec, she concluded her studies at RISD, where she received a Bachelor of Fine Arts and of Graphic Design.
In 1992, she joined Studioa, where she directed brand projects for leading institutions and businesses. In 2011, she joined Ralph Bauer to form vm& estudio gráfico.
Her work has been published in Étapes, Communication Arts, Novum, Slanted, design anthologies including Latin American Graphic Design (Taschen, 2008), How Ideas are Born (Haoki, 2022) and La Tina (Pupila, 2023).
She has participated in the Bienal Iberoamericana de Diseño, held in Madrid and other international design events, including the Homage to Brecht, on the 100th year of the German dramatist’s birth, the Expo 2000 in Hanover, Germany, and the Gwangju Biennale, held in South Korea.
She has worked to establish the graphic design field in Peru, both through the training of new generations as through her involvement as advisor in design programs at leading local universities.
She is a founding member of the Peruvian Association of Design Companies (ADÑ) and a member of the Board of Arts for the Museum Art of Lima (MALI).