Rik Bas Backer, France (2010)
Born in Amsterdam in 1967, Rik Bas Backer studied in the Netherlands at the Art Academy of Arnhem (ArtEZ). In 1990 he completed his internship at Grapus (under Pierre Bernard). After starting...Read full biography
8 items, Identity
8 items, Identity
In 2003 Frédéric Nicolay invited Change is good to develop the graphic identity of Vedett beer and then in 2008 the design of the identity of Vedett's White beer.
Born in Amsterdam in 1967, Rik Bas Backer studied in the Netherlands at the Art Academy of Arnhem (ArtEZ). In 1990 he completed his internship at Grapus (under Pierre Bernard). After starting his own practice in Paris as a freelancer, Rik meets José Albergaria and founds together with him Change is good in 2003.
Bas Backer developed the graphic identity of fashion brand A.P.C. creating a strong combination of minimalism and experimentation. With José Albergaria he re-created the playful graphic identity of Belgian beer brand Vedett.
Avoiding any particular style, every new project is approached in it’s proper way, exploring visuel expression and graphic identity. Presently Bas Backer is designing books, identity projects, way finding systems, posters, record covers, websites, giving lectures and organising workshops. Clients include Cahiers du Cinéma, Calouste Gulbenkian Foundation, Magnum photo, Phaidon, Centre Pompidou, Cartier, Nouveau théâtre de Montreuil, Picasso museum Malaga, Palais de Tokyo.
Bas Backer has teached at the Faculté d’arts of the University of Amiens and at the Amiens Art School and is frequently invited as jury member and lecturer around the globe.
teacher in graphic design
2010 – 2014
- ESAD, École supérieure d'art et de design, Amiens (France)
Other Professional Activities
2006 – present