Twittering Sung

Wei Hong

Twittering Sung is inspired by ancient Chinese folk bird seal character, incorporate birds’ gesture into strokes, just like they are glancing around and twittering talk, thus create a new sung typeface which is full of interest, gentleness and humanistic feelings. Use natural creatures to blazon the typeface and endow it with emotions, it ‘s not only a method of innovation, but more importantly a hidden eastern expression of attitude to life.

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    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design. Over the past three decades...

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    • Twittering Sung , 2017

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    Twittering Sung is inspired by ancient Chinese folk bird seal character, incorporate birds’ gesture into strokes, just like they are glancing around and twittering talk, thus create a new sung typeface which is full of interest, gentleness and humanistic feelings. Use natural creatures to blazon the typeface and endow it with emotions, it ‘s not only a method of innovation, but more importantly a hidden eastern expression of attitude to life.

    • Client:

    • Beijing Founder Electronics Co., Ltd.
    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design.
    Over the past three decades, have explored the design in the Chinese context from the perspective of literati, is committed to brand, font, books, furniture, ceramics, calligraphy, space and other research and creation. with remarkable achievements.

    The works have won more than 430 international design awards:Japan Typography Association Grand Prize,and Best Work,Japan JAGDA, Tokyo TDC,New York TDC,One Show Design Silver Pencil, The Art Directors Club Silver Cube Awards, Bronze Cube Award, England Design & Art Direction Award Graphite Pencil Award ,wooden pencil award,German GDA Design Award ,Red Dot Award ,iF Design Award,The most influential DFA in Asia Gold , Silver, Bronze，China GDC Design Award Gold , Silver, Bronze，China International PosterCIPB Gold ，Silver，Bronze......

    Published books：《‘Hun’Design 》《 A gift from Hong Wei 》《 Enchantment of Handwriting 》《 Nity-nine 》《 Observing and Mirroring 》《 HunHun's Notes 》Won the most beautiful book in China.

    Publications

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    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2016)

      Awards

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      • 2014.2016

      Red Dot Award Communication Design

      • 2015

      New York TDC Annual Awards

      • 2015,2016

      Silver Pencil, 2 Merit Awards of One Show

      • 2013,2014,2015,2016

      Tokyo Type Directors Club Annual Awards

      • 2013,2014,2015,2016

      Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association

      • 2002,2005,2007,2009,2011,2013,2016

      2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards

      • 2013,2014,2016

      The Beauty of Books in China
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