Verónica Majluf, Peru (2018)
Verónica Majluf was born and raised in Lima. After studying initially at the Instituto Toulouse Lautrec, she concluded her studies at the Rhode Island School of Design, where she received...Read full biography
A typographical poster for the MALI auction that plays with the idea of the “bidding” between potential buyers. The "you" and the "I" is the action of "bidding" and the "yours" is the moment of the "purchase".
Verónica Majluf was born and raised in Lima. After studying initially at the Instituto Toulouse Lautrec, she concluded her studies at the Rhode Island School of Design, where she received a Bachelor of Fine Arts and of Graphic Design. In 1992, she joined the design team at Studioa, where she directed brand projects for leading institutions and businesses. After two decades as partner and general manager, in 2011 she joined Ralph Bauer to form vm& estudio gráfico. Her work has been published in Étapes, Communication Arts, Novum, and design anthologies like Latin American Graphic Design (Taschen, 2008). She has participated regularly in the Bienal Iberoamericana de Diseño, held in Madrid and other international design events. She has worked to establish the field in Peru both through the training of new generations as through her involvement as advisor in design programs at leading local universities.
"Humanity", Gwangju Biennale
Eunam Museum of Art, Gwangju
Equality and union, two elements capable of integrating the only divided country in the world.
Galería Grau, Lima
Maybe "It's after" A typographic game based on the observation of the word, on the idea of time and its meanings. Seeks to draw with typography, the suggestion of moments and the succession of times.
Art Lima, Lima
"Espacio Diseño" is a collective initiative that seeks to generate a dialogue around "design" in Peru.
Other Professional Activities
ADÑ (Asociación de Empresas de Diseño del Perú): President
2021 – 2022
MALI (Museo de Arte de Lima): Member of the Board– 2022
ADC Awards: Jury– 2022
TLS (Toulouse Lautrec Institute): Advisory Board
UCAL (Universidad de Ciencias y Artes de América Latina): Advisory Board