TuYo

Verónica Majluf

A typographical poster for the MALI auction that plays with the idea of ​​the “bidding” between potential buyers. The "you" and the "I" is the action of "bidding" and the "yours" is the moment of the "purchase".

Images of TuYo

  1. Image 1 — Tu Yo (TuYo)

    Verónica Majluf, Peru (2018)

    Verónica Majluf was born and raised in Lima. After studying at the Instituto Toulouse Lautrec, she concluded her studies at RISD, where she received a Bachelor of Fine Arts and...

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    • TuYo, 2020

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    A typographical poster for the MALI auction that plays with the idea of ​​the “bidding” between potential buyers. The "you" and the "I" is the action of "bidding" and the "yours" is the moment of the "purchase".

    • Client:

    • MALI (Museo de Arte de Lima)
    • Sector:

    • Countries:

    • Details:

    • Poster
    Verónica Majluf, Peru (2018)

    Verónica Majluf was born and raised in Lima. After studying at the Instituto Toulouse Lautrec, she concluded her studies at RISD, where she received a Bachelor of Fine Arts and of Graphic Design.
    In 1992, she joined Studioa, where she directed brand projects for leading institutions and businesses. In 2011, she joined Ralph Bauer to form vm& estudio gráfico.
    Her work has been published in Étapes, Communication Arts, Novum, Slanted, design anthologies including Latin American Graphic Design (Taschen, 2008), How Ideas are Born (Haoki, 2022) and La Tina (Pupila, 2023).
    She has participated in the Bienal Iberoamericana de Diseño, held in Madrid and other international design events, including the Homage to Brecht, on the 100th year of the German dramatist’s birth, the Expo 2000 in Hanover, Germany, and the Gwangju Biennale, held in South Korea.
    She has worked to establish the graphic design field in Peru, both through the training of new generations as through her involvement as advisor in design programs at leading local universities.
    She is a founding member of the Peruvian Association of Design Companies (ADÑ) and a member of the Board of Arts for the Museum Art of Lima (MALI).

    Exhibitions

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    "Humanity", Gwangju Biennale

    2019

    Eunam Museum of Art, Gwangju

    Equality and union, two elements capable of integrating the only divided country in the world.

    Después

    2022

    Galería Grau, Lima

    Maybe "It's after" A typographic game based on the observation of the word, on the idea of ​​time and its meanings. Seeks to draw with typography, the suggestion of moments and the succession of times.

    Espacio Diseño

    2019

    Art Lima, Lima

    "Espacio Diseño" is a collective initiative that seeks to generate a dialogue around "design" in Peru.

    Ciudades Abiertas / Open Cities

    2022

    Plaza Juan Goytisolo and Central del Diseño de Matadero, Madrid

    Madrid Gráfica, DIMAD and the Madrid City Council, with the support of the Business Forum for Madrid, called on graphic designers from around the world to participate in the large thematic exhibition of posters of 2022 under the motto OPEN CITIES seeking to focus on the topic of the city as an open space full of possibilities, despite adverse times.

    Agencies

    plus
    • Studioa

      1992 – 2010

    Awards

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    LAD AWARDS
    Gourmand Awards (Beijing): Best in the World (entertainment category: “Marisa Guiulfo, Celebra la Vida”)
    Pentawards
    Padis
    Bienal Iberoamericana de Diseño (BID)

    Other Professional Activities

    plus
    • ADÑ (Asociación de Empresas de Diseño del Perú): President

      2021 – 2022

    • MALI (Museo de Arte de Lima): Member of the Board

      – 2022
    • ADC Awards: Jury

      – 2022
    • TLS (Toulouse Lautrec Institute): Advisory Board

    • UCAL (Universidad de Ciencias y Artes de América Latina): Advisory Board

    • AGI (Alliance Graphique Internationale): New Members Jury

      – 2022
    • ADÑ (Asociación de Empresas de Diseño del Perú): Advisory Committee

      2020 – 2024