Tugg

Thomas Kurppa

A new visual identity for Tugg that brought in inspiration from around the world, beyond the US. At its core, the new Tugg identity is about the universality of the humble hamburger, and how it can be brought to life in new ways to welcome anyone and everyone through design.

Images of Tugg

  1. Image 1 — Tugg Tugg City (Tugg)
  2. Image 2 — Tugg Books (Tugg)
  3. Image 3 — Tugg Paper Bag (Tugg)

    Thomas Kurppa, Sweden (2023)

    Thomas Kurppa is the Chief Creative Officer and Co-founder of Kurppa Hosk, an esteemed brand agency founded in 2009. Initially a music producer in electronic music, he transitioned to design...

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    A new visual identity for Tugg that brought in inspiration from around the world, beyond the US. At its core, the new Tugg identity is about the universality of the humble hamburger, and how it can be brought to life in new ways to welcome anyone and everyone through design.

    • Client:

    • Tugg Burgers
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Digital
    • Logo
    • Print
    • Typography

    Thomas Kurppa is the Chief Creative Officer and Co-founder of Kurppa Hosk, an esteemed brand agency founded in 2009. Initially a music producer in electronic music, he transitioned to design in the mid-90s. With a team of 80+ employees and offices in Stockholm and New York, Kurppa Hosk specializes in brand identities and design systems.

    Thomas is internationally acclaimed and frequently sought-after as a speaker. He collaborates with a diverse range of brave organizations, from early-stage startups to globally recognized brands like Nike, Alleima, H&M, Scandinavian Airlines, Pinterest, Beatport, Bobbi Brown, Dustin, Telia, and Securitas.

    Education

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      • ()

      Lectures

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      Brand New Conference

      (2023)

      • Chicago, USA

      Design Sweden

      (2023)

      • Toronto, Canada

      Experience Valencia

      (2022)

      • Valencia, Spain

      CXI Conference

      (2022)

      • Bielefeld University, Germany

      Sideline Remote

      (2022)

      • Birmingham, UK

      Design Friends

      (2021)

      • , Luxembourg

      Semi Permanent

      (2011)

      • Melbourne, Australia

      The Royal Danish Academy of Fine Arts

      (2019)

      • The Royal Danish Academy of Fine Arts, Denmark

      Agencies

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      • Bobby United Design

        1998 – 2002

      • Wallpaper*

        1999 – 1999

      • Thomas Kurppa Design

        1994 – 1999

      Awards

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      Red Dot
      Red Dot, Best of the Best
      Tokyo TDC
      ADC Annual Award
      Guldägget