Tokyo TDC 2022 visual identity

Yvo Hählen

The poster designed for the event identity of the 2022 Tokyo TDC Annual Awards edition at the Ginza Graphic Gallery (ggg) in Tokyo, Japan. The typographic composition skillfully blends Latin and Japanese characters, introducing a play of strong and light elements. The design draws inspiration from the distinctive tilt in the “ggg” logo, influencing the design of the TDC letters to accentuate and extend this dynamic throughout the composition.

Images of Tokyo TDC 2022 visual identity

  1. Image 1 — Balmer Hahlen TDC 2022 Poster (Tokyo TDC 2022 visual identity)

    Yvo Hählen, Switzerland (2022)

    Yvo Hählen is co-founder with Priscilla Balmer of the studio Balmer Hählen. The studio is established since 2013 in the heart of Lausanne. Composed of a team of four, the...

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    • Tokyo TDC 2022 visual identity, 2022

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    The poster designed for the event identity of the 2022 Tokyo TDC Annual Awards edition at the Ginza Graphic Gallery (ggg) in Tokyo, Japan. The typographic composition skillfully blends Latin and Japanese characters, introducing a play of strong and light elements. The design draws inspiration from the distinctive tilt in the “ggg” logo, influencing the design of the TDC letters to accentuate and extend this dynamic throughout the composition.

    • Client:

    • The Tokyo Type Directors Club 2022
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    • Countries:

    • Disciplines:

    Yvo Hählen, Switzerland (2022)

    Yvo Hählen is co-founder with Priscilla Balmer of the studio Balmer Hählen. The studio is established since 2013 in the heart of Lausanne. Composed of a team of four, the studio specializes mainly in cultural fields such as art, design, music, and photography, which are at the heart of their professional career.

    Through their transdisciplinary approach, Balmer Hählen integrates digital media and print into their thinking on a daily basis, considering these two mediums as complementary. They have developed significant expertise in paper and printing techniques, evidenced by their organization of various events focused on these subjects.

    Their achievements, both locally and internationally, are regularly exhibited and rewarded. In 2018, the studio received the prestigious Tokyo Type Directors Club Annual Awards. In addition, Priscilla Balmer and Yvo Hählen are often asked to share their approach during conferences, jury and workshops. Their experience has led them to travel to countries such as South Korea (2023), Mexico (2022), Japan (2018) and China (2018).

    Awards

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    • 2021

    13th International Poster Triennial of Toyama (JP) / Bronze Prize
    • 2018

    Tokyo TDC (JP) / Winner TDC Prize
    • 2022, 2021, 2018, 2017, 2016, 2015, 2014

    100 Beste Plakate (CH, DE, AT) / Winner