The World Is On Falla

Borja Martínez Perez

The piece THE WORLD IS ON FALLA (FIRE), designed as a typographic sculpture to form part of the Fallas of Valencia 2025, is a deeply symbolic work that transcends its aesthetic character to become an act of social, political and environmental denunciation. This typographic totem encapsulates, in its design and narrative, one of the most pressing realities of our time: a world in crisis, marked by turmoil, polarisation and the deterioration of our natural and human environment.

Images of The World Is On Falla

  1. Image 1 — 6 (The World Is On Falla)
  2. Image 2 — Falla Corona 2025 Fotografias Alfonso Calza 1 00001 (The World Is On Falla)
  3. Image 3 — 1 (The World Is On Falla)
  4. Image 4 — 5 (The World Is On Falla)
  5. Image 5 — Whats App Image 2025 03 20 at 21 26 14 (The World Is On Falla)
  6. Image 6 — 8 (The World Is On Falla)
  7. Image 7 — 2 (The World Is On Falla)

    Borja Martínez Perez, Spain (2016)

    After starting his career in Product Design at the Escola de Disseny Elisava (Barcelona),Borja Martínez moved to London in 1999 to study Graphic Design in The London College of Printing...

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    • The World Is On Falla, 2025

      7 items, Exhibition

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    The piece THE WORLD IS ON FALLA (FIRE), designed as a typographic sculpture to form part of the Fallas of Valencia 2025, is a deeply symbolic work that transcends its aesthetic character to become an act of social, political and environmental denunciation. This typographic totem encapsulates, in its design and narrative, one of the most pressing realities of our time: a world in crisis, marked by turmoil, polarisation and the deterioration of our natural and human environment.

    • Client:

    • Falla Corona
    • Countries:

    • Disciplines:

    • Details:

    • Installation
    Borja Martínez Perez, Spain (2016)

    After starting his career in Product Design at the
    Escola de Disseny Elisava (Barcelona),Borja Martínez moved to London
    in 1999 to study Graphic Design in The London College of Printing.

    Borja Martínez founded the graphic design studio:
    Lo Siento in 2007.The most characteristic feature of
    Borja’s work is its physical approach and material to
    graphic solutions, resulting in a design in which the
    graphic and industrial coexist, in a constant
    search for alliances with artisan processes.

    Education

    plus

    Creative Director

    • Undergraduate

    2015 – 2021

    • ISIA Urbino ()

    Branding master course: Progettazione grafica dell'immagine

    Lectures

    plus

    COPA DOMESTIKA

    (17/03/2020)

    • Talk about Lo Siento Studio, COLOMBIA

    OFFF 24

    (4th April 2024)

    • Design Museum, Barcelona

    Agencies

    plus

    Awards

    plus
    • 2024

    D&AD - WOOD PENCIL - Structural Packaging: Claudia Di Paolo.
    • 2024

    Art Directors Club of Europe - SILVER - Packaging: Claudia Di Paolo.
    • 2024

    LAUS - Spanish Awards - SILVER - Packaging: Claudia Di Paolo.
    • From 2010 to 2024

    LAUS - Spanish awards - Total 33 times awarded

    Other Professional Activities

    plus
    • SHIFTA - Craft typography - Master

      2024 – Ongoing

    • IED - (4th Year) Bachelor's Degree

      2017 – Ongoing

    • BAU - Typography - Master - Product Design

      2014 – Ongoing

    • IED Product Design Master

      2022 – Ongoing

    • ISIA - Master - Branding (Urbino - Italy)

      2015 – 2023

    • EINA - 2nd year / BA Degree

      2020 – 2020