The vision of a sinologist

Cordula Alessandri

Matthias Krön bought the best vines on the Eisenberg hill, which is known for being Austria’s best growing territory. So the wine really had to be big. And big was the theme. This would become a question of marketing one-litre bottles in an environment where the 75cl bouteille was king. The only thing to do was to approach the subject with confidence and playfulness. Which is why Alessandri went for an almost over-the-top visual redolent of the last truly opulent age, the fin de siècle.

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    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work. Cordula attended the University of Applied Arts in Vienna, where she...

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    Matthias Krön bought the best vines on the Eisenberg hill, which is known for being Austria’s best growing territory. So the wine really had to be big. And big was the theme. This would become a question of marketing one-litre bottles in an environment where the 75cl bouteille was king. The only thing to do was to approach the subject with confidence and playfulness. Which is why Alessandri went for an almost over-the-top visual redolent of the last truly opulent age, the fin de siècle.

    • Client:

    • Groszer Wein

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Illustration
    • Layout
    • Logo
    • Marketing
    • Product
    • Supergraphics
    • Typography
    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work.

    Cordula attended the University of Applied Arts in Vienna, where she majored in graphic design, with Professor Herbert Schwarz, winning the award for top student. After university she went on to complete a further three years of study with typography mentor Professor Joey Badian. Cordula was the first woman in Austria to be appointed an Art Director at DDB Needham Worldwide, Vienna, at the age of 24.

    In 1987, Cordula founded her own studio, which has since enjoyed enduring success and won numerous awards, including the Austria National Award for Book Design, the European Design Award, ADC (Austria, New York, Europe), TDC Tokyo awards, Red Dot Awards and many more.

    Cordula has taught Communication Design at the University of Arts in Saarbrücken, Germany, and is regularly invited to serve on design competition juries and give lectures and presentations.

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