The tangram game

Cordula Alessandri

Vienna-headquartered industrial giant Böhler-Uddeholm is a leading global producer of special steels. The company includes three brands – Böhler, Uddeholm and Buderus – and is owned by the Voestalpine Group. In 2003, everything revolved around the versatility of steel. Using a kind of Japanese puzzle called a tangram, we presented the wide range of customer segments served by the company.

Images of The tangram game

  1. Image 1 — Alessandri BoehlerUddeholm 01 Geschaeftsbericht 01 1 (The tangram game)
  2. Image 2 — Alessandri BoehlerUddeholm 01 Geschaeftsbericht 02 1 (The tangram game)
  3. Image 3 — Alessandri BoehlerUddeholm 01 Geschaeftsbericht 03 1 (The tangram game)
  4. Image 4 — Alessandri BoehlerUddeholm 01 Geschaeftsbericht 04 1 (The tangram game)
  5. Image 5 — Alessandri BoehlerUddeholm 01 Geschaeftsbericht 05 1 (The tangram game)
  6. Image 6 — Alessandri BoehlerUddeholm 01 Geschaeftsbericht 06 1 (The tangram game)
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    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work. Cordula attended the University of Applied Arts in Vienna, where she...

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    • The tangram game, 2003

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    Vienna-headquartered industrial giant Böhler-Uddeholm is a leading global producer of special steels. The company includes three brands – Böhler, Uddeholm and Buderus – and is owned by the Voestalpine Group. In 2003, everything revolved around the versatility of steel. Using a kind of Japanese puzzle called a tangram, we presented the wide range of customer segments served by the company.

    • Client:

    • Boehler Uddeholm

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Information design
    • Layout
    • Magazine
    • Marketing
    • Print
    • Typography
    Cordula Alessandri, Austria (2003)

    One of Austria’s most talented and awarded designers and educators, Cordula Alessandri is well known for her distinctive work.

    Cordula attended the University of Applied Arts in Vienna, where she majored in graphic design, with Professor Herbert Schwarz, winning the award for top student. After university she went on to complete a further three years of study with typography mentor Professor Joey Badian. Cordula was the first woman in Austria to be appointed an Art Director at DDB Needham Worldwide, Vienna, at the age of 24.

    In 1987, Cordula founded her own studio, which has since enjoyed enduring success and won numerous awards, including the Austria National Award for Book Design, the European Design Award, ADC (Austria, New York, Europe), TDC Tokyo awards, Red Dot Awards and many more.

    Cordula has taught Communication Design at the University of Arts in Saarbrücken, Germany, and is regularly invited to serve on design competition juries and give lectures and presentations.

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