The New fu lu shou

Wei Hong

Peace is bliss, food and clothing become wealth, and life is longevity. The traditional Chinese folk vision is nothing but happiness, wealth and longevity, which constitutes everyone's yearning for a better life. If the combination of Chinese characters constitutes belief and expectation, the illustrations in the new version of the poster have a new look at the auspicious culture of "the picture must be intentional, and the meaning must be auspicious".

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    Wei Hong, China (2015)

    Hong Wei lives in the city of Zhongshan. He is the member of Japan Typography Association. He founded Day Day Up Design Consultants in 2002. Engaging in branding, packaging design...

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    • The New fu lu shou, 2022

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    Peace is bliss, food and clothing become wealth, and life is longevity. The traditional Chinese folk vision is nothing but happiness, wealth and longevity, which constitutes everyone's yearning for a better life. If the combination of Chinese characters constitutes belief and expectation, the illustrations in the new version of the poster have a new look at the auspicious culture of "the picture must be intentional, and the meaning must be auspicious".

    • Client:

    • Day Day Up Design Consultancy

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    • Poster
    Wei Hong, China (2015)

    Hong Wei lives in the city of Zhongshan. He is the member of Japan Typography Association. He founded Day Day Up Design Consultants in 2002. Engaging in branding, packaging design, book design and commercial space design. All these years he attempts to explore design within Chinese context from a humanistic perspective. Hong Wei has won over 200 design awards at home and abroad, and has participated in several major design projects. His major works include ‘Hun’ Design, A gift from Hong Wei, Enchantment of Handwriting, These are The Beauty of Books in China. His works were currently exhibited Red Dot Award Communication Design, Communication Arts, New York TDC, Silver Pencil of One Show, Tokyo Type Directors Club, And 3 Best Work, 71 Nomination Awards of Japan Typography Association.Some of his works are now collected by Guan Shanyue Art Museum, Hong Kong Heritage Museum and Museum für Kunst und Gewerbe Hamburg.

    Publications

    plus

    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2016)

      Awards

      plus

      • 2014.2016

      Red Dot Award Communication Design

      • 2015

      New York TDC Annual Awards

      • 2015,2016

      Silver Pencil, 2 Merit Awards of One Show

      • 2013,2014,2015,2016

      Tokyo Type Directors Club Annual Awards

      • 2013,2014,2015,2016

      Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association

      • 2002,2005,2007,2009,2011,2013,2016

      2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards

      • 2013,2014,2016

      The Beauty of Books in China
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