The New fu lu shou

Wei Hong

Peace is bliss, food and clothing become wealth, and life is longevity. The traditional Chinese folk vision is nothing but happiness, wealth and longevity, which constitutes everyone's yearning for a better life. If the combination of Chinese characters constitutes belief and expectation, the illustrations in the new version of the poster have a new look at the auspicious culture of "the picture must be intentional, and the meaning must be auspicious".

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    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design. Over the past three decades...

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    • The New fu lu shou, 2022

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    Peace is bliss, food and clothing become wealth, and life is longevity. The traditional Chinese folk vision is nothing but happiness, wealth and longevity, which constitutes everyone's yearning for a better life. If the combination of Chinese characters constitutes belief and expectation, the illustrations in the new version of the poster have a new look at the auspicious culture of "the picture must be intentional, and the meaning must be auspicious".

    • Client:

    • Day Day Up Design Consultancy

    • Countries:

    • Disciplines:

    • Details:

    • Poster
    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design.
    Over the past three decades, have explored the design in the Chinese context from the perspective of literati, is committed to brand, font, books, furniture, ceramics, calligraphy, space and other research and creation. with remarkable achievements.

    The works have won more than 430 international design awards:Japan Typography Association Grand Prize,and Best Work,Japan JAGDA, Tokyo TDC,New York TDC,One Show Design Silver Pencil, The Art Directors Club Silver Cube Awards, Bronze Cube Award, England Design & Art Direction Award Graphite Pencil Award ,wooden pencil award,German GDA Design Award ,Red Dot Award ,iF Design Award,The most influential DFA in Asia Gold , Silver, Bronze，China GDC Design Award Gold , Silver, Bronze，China International PosterCIPB Gold ，Silver，Bronze......

    Published books：《‘Hun’Design 》《 A gift from Hong Wei 》《 Enchantment of Handwriting 》《 Nity-nine 》《 Observing and Mirroring 》《 HunHun's Notes 》Won the most beautiful book in China.

    Publications

    plus

    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2016)

      Awards

      plus

      • 2014.2016

      Red Dot Award Communication Design

      • 2015

      New York TDC Annual Awards

      • 2015,2016

      Silver Pencil, 2 Merit Awards of One Show

      • 2013,2014,2015,2016

      Tokyo Type Directors Club Annual Awards

      • 2013,2014,2015,2016

      Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association

      • 2002,2005,2007,2009,2011,2013,2016

      2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards

      • 2013,2014,2016

      The Beauty of Books in China
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