The Coca-Cola Bottle: An American Icon at 100

Piero Di Biase

We’ve been invited by The Coca-Cola Company to reimagine the vintage Coca-Cola bottle imagery among more than 100 other designers and artist from 15 countries, using just red and black, to celebrate the first 100 years of the shape of the bottle.

Images of The Coca-Cola Bottle: An American Icon at 100

  1. Image 1 — Coke 35 50 (The Coca-Cola Bottle: An American Icon at 100)

    Piero Di Biase, Italy (2017)

    Piero Di Biase is a graphic and type designer. He trained in the graphic arts sector and then became a graphic designer. After collaborating with various companies, in 2011 he...

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    • The Coca-Cola Bottle: An American Icon at 100, 2014

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    We’ve been invited by The Coca-Cola Company to reimagine the vintage Coca-Cola bottle imagery among more than 100 other designers and artist from 15 countries, using just red and black, to celebrate the first 100 years of the shape of the bottle.

    • Client:

    • The Coca-Cola Company
    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Advertising
    • Poster
    Piero Di Biase, Italy (2017)

    Piero Di Biase is a graphic and type designer. He trained in the graphic arts sector and then became a graphic designer. After collaborating with various companies, in 2011 he co–founded Think Work Observe, where he worked for both national and international clients in the commercial, cultural and publishing sectors. In 2022 he founded the independent digital foundry Formula Type, and now works exclusively as a type designer.

    Exhibitions

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    Graphic Design Festival Scotland

    2016

    The Lighthouse, Glasgow

    Graphic Design Festival Scotland (GDFS) is an international organisation promoting creativity, innovation, collaboration and challenging ways of thinking through a programme of workshops, talks, discussions, exhibitions, competitions, music and public artwork.

    United Notions

    2015

    The Bakery, Moscow

    We’ve been among the twenty studios invited by The Bakery (Moscow) to participate to United Notions exhibition in Moscow and Berlin; curated by The Bakery (Moscow), printed by Bomb Screenprint, supported by Arjo Wiggins, the exhibition promotes understanding between Nations, focusing on some words that don’t have a real translation in foreign languages.

    ‘The Coca-Cola Bottle: An American Icon at 100’

    2015

    High Museum, Atlanta

    We’ve been invited by The Coca-Cola Company to reimagine the vintage Coca-Cola bottle imagery among more than 100 other designers and artist from 15 countries, using just red and black, to celebrate the first 100 years of the shape of the bottle.

    Timeless Massimo Vignelli

    2015

    Disseny Hub, Barcelona

    Think Work Observe is proud to be among the selected participants of the exhibition Timeless Massimo Vignelli that will take place in Barcelona, starting from June 8th until August 31st at Disseny Hub Barcelona: using the typeface and the forms Mr. Vignelli adopted for New York City Transit Authority Manual, we reinterpreted them on a grid system based poster. The exhibition displays several artworks designed by selected participants like Spin, Experimental Jetset, Build, Clase BCN.

    Imprint Fair

    2013

    Gutenberg-Museum, Mainz

    ‘Platform for Typography and Type Design’ is the motto of the first IMPRINT Fair in Mainz. The trade show for font designers and font publishers was held on the 8th of June as part of the Call for Type event at the Gutenberg-Museum in Mainz.

    Soirée Graphique

    2013

    Komet, Bern

    Soirée graphique is a yearly exhibition around contemporary visual arts. For this year’s event, 31 graphic designers each created a poster - these designs were then re-interpreted by 31 international photographers.

    Millenium Magazines

    2012

    MoMA, New York

    Throughout the twentieth century, innovations in international avant-garde visual arts and design were often first expressed in the informal context of a magazine or journal. This exhibition, drawn from the holdings of The Museum of Modern Art Library, follows this practice into the twenty-first century, exploring the various ways in which contemporary artists and designers use the magazine as an experimental space. Our selected project is Shoppinghour Magazine.

    The Font Market

    2011

    Dezember Bücher, Zurich

    The first ever font market took place in Zurich on 10 December during Dezember Bucher 2011. Font designers from Switzerland and abroad are invited to sell their own fonts, catalogues, and posters. European font designers are invited, enabling them to benefit from the excitement of mutual exchange and to present a unique, colourful array of products to a large and interested public.

    Lectures

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    You’re my Type

    (2018)

    • TGM Typographische Gesellschaft München, Germany

    Graphic Design Lecture

    (2018)

    • Castello Sforzesco, Italy

    Projektil

    (2015)

    • Bauhaus-University in Weimar, Germany

    Basic Type Design Course

    (2015)

    • Centro Espositivo Sloveno A plus A, Italy

    TWO at Accademia di Venezia

    (2012)

    • Accademia di Belle Arti, Venice, Italy