The Brand

Martin Gaberthüel

Brochure for the Swiss Federal Institute of Intellectual Property. Two double pages on the topic of a world without brands. The unnamed product on the left of the page only becomes a branded product by putting the transparency on top.

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    Martin Gaberthüel, Switzerland (1998)

    Martin Gaberthüel studied graphic design at the School of Design in Biel, Switzerland (1979–1984), and worked with Jean Widmer (Visual Design) in Paris (1988–1991). From 1992 to 1995, he worked...

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    Brochure for the Swiss Federal Institute of Intellectual Property. Two double pages on the topic of a world without brands. The unnamed product on the left of the page only becomes a branded product by putting the transparency on top.

    Martin Gaberthüel, Switzerland (1998)

    Martin Gaberthüel studied graphic design at the School of Design in Biel, Switzerland (1979–1984), and worked with Jean Widmer (Visual Design) in Paris (1988–1991). From 1992 to 1995, he worked at the agency Seiler DDB Atelier Jaquet in Bern, Switzerland. In August 1995, Martin Gaberthüel joined Andréas Netthoevel as a partner at the design studio Second Floor South in Biel, Switzerland. Second Floor South was constantly exploring the familiar and combining it with new, client-specific projects. This approach has regularly earned the studio awards. The studio’s areas of expertise include editorial work, corporate design, posters, art in architecture, and objects.

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