The Brand

Martin Gaberthüel

Brochure for the Swiss Federal Institute of Intellectual Property. Two double pages on the topic of a world without brands. The unnamed product on the left of the page only becomes a branded product by putting the transparency on top.

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    Martin Gaberthüel, Switzerland (1998)

    Martin Gaberthüel studied graphic design at the Schule für Gestaltung, Biel, Switzerland (1979– 1984) and worked with Jean Widmer (Visual Design) in Paris (1988–91). From 1992–95 he worked at the...

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    • The Brand, 1999

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    Brochure for the Swiss Federal Institute of Intellectual Property. Two double pages on the topic of a world without brands. The unnamed product on the left of the page only becomes a branded product by putting the transparency on top.

    Martin Gaberthüel, Switzerland (1998)

    Martin Gaberthüel studied graphic design at the Schule für Gestaltung, Biel, Switzerland (1979– 1984) and worked with Jean Widmer (Visual Design) in Paris (1988–91). From 1992–95 he worked at the agency Seiler DDB Atelier Jaquet in Berne, Switzerland. Since August 1995 Martin Gaberthüel has been a partner of the AGI member Andréas Netthoevel at the design studio Second Floor South in Biel, Switzerland. Second Floor South are in constant search of the well-known, combining it with new customer-specific tasks. This way of working has been regularly awarded. Activities include editorials, corporate designs, posters, art in architecture and objects.

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