Swallow garden

Wei Hong

Blended the character 园(garden) into 燕(swallow) with a freehand brushwork in order to construct a static logo that shaped like a dynamic swallow. I tried to paint a romantic picture of swallows returning to their nests, and to describe the yearning towards idyllic pastoral life.

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  1. Image 1 — Swallow-garden-3 (Swallow garden)

    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design. Over the past three decades...

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    • Swallow garden, 2011

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    Blended the character 园(garden) into 燕(swallow) with a freehand brushwork in order to construct a static logo that shaped like a dynamic swallow. I tried to paint a romantic picture of swallows returning to their nests, and to describe the yearning towards idyllic pastoral life.

    • Client:

    • Swallow garden kitchen
    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design.
    Over the past three decades, have explored the design in the Chinese context from the perspective of literati, is committed to brand, font, books, furniture, ceramics, calligraphy, space and other research and creation. with remarkable achievements.

    The works have won more than 430 international design awards:Japan Typography Association Grand Prize,and Best Work,Japan JAGDA, Tokyo TDC,New York TDC,One Show Design Silver Pencil, The Art Directors Club Silver Cube Awards, Bronze Cube Award, England Design & Art Direction Award Graphite Pencil Award ,wooden pencil award,German GDA Design Award ,Red Dot Award ,iF Design Award,The most influential DFA in Asia Gold , Silver, Bronze,China GDC Design Award Gold , Silver, Bronze,China International PosterCIPB Gold ,Silver,Bronze......

    Published books:《‘Hun’Design 》《 A gift from Hong Wei 》《 Enchantment of Handwriting 》《 Nity-nine 》《 Observing and Mirroring 》《 HunHun's Notes 》Won the most beautiful book in China.

    Publications

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    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2016)

      Awards

      plus
      • 2014.2016

      Red Dot Award Communication Design
      • 2015

      New York TDC Annual Awards
      • 2015,2016

      Silver Pencil, 2 Merit Awards of One Show
      • 2013,2014,2015,2016

      Tokyo Type Directors Club Annual Awards
      • 2013,2014,2015,2016

      Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association
      • 2002,2005,2007,2009,2011,2013,2016

      2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards
      • 2013,2014,2016

      The Beauty of Books in China