Superthing

Ivan Garcia

Superthing is a coffee brand located in Austin, TX, that intended to detour from the current coffee industry aesthetic, characterized by its minimalism and lack of color. When designing, we wanted to take the brand to the other extreme, and in doing so, we realized that by tackling illustration as a magical world, our possibilities into the future would be endless. Its name was the base of our creative process, leading to create a visual universe formed by exaggerations in all shapes and forms.

Images of Superthing

  1. Image 1 — Byfutura superthing 001 (Superthing)
  2. Image 2 — Byfutura superthing 002 (Superthing)
  3. Image 3 — Byfutura superthing 003 (Superthing)
  4. Image 4 — Byfutura superthing 004 (Superthing)
  5. Image 5 — Byfutura superthing 005 (Superthing)
  6. Image 6 — Byfutura superthing 006 (Superthing)
  7. Image 7 — Byfutura superthing 007 (Superthing)
  8. Image 8 — Byfutura superthing 008 (Superthing)
  9. Image 9 — Byfutura superthing 009 (Superthing)
  10. Image 10 — Byfutura superthing 010 (Superthing)
999+ items
    Menu

    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community...

    Read full biography
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_001.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_002.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_003.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_004.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_005.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_006.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_007.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_008.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_009.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/IvanGarcia/_1600xAUTO_crop_center-center_75_none/byfutura_superthing_010.jpg
    1/10
    Previous
    Next

    • Superthing, 2019

      10 items, Identity

    • Close

    Superthing is a coffee brand located in Austin, TX, that intended to detour from the current coffee industry aesthetic, characterized by its minimalism and lack of color. When designing, we wanted to take the brand to the other extreme, and in doing so, we realized that by tackling illustration as a magical world, our possibilities into the future would be endless. Its name was the base of our creative process, leading to create a visual universe formed by exaggerations in all shapes and forms.

    • Client:

    • Superthing

    • Sector:

    • Countries:

    • Disciplines:

    • Details:

    • Digital
    • Illustration
    • Information design
    • Layout
    • Logo
    • Photography
    • Product
    Ivan Garcia, Mexico (2017)

    Ivan Garcia, AKA Futura, is the founder and director of his namesake creative design studio, Futura. Raised in a Jehovah’s Witness family, he was later kicked out from his community and found his first break into the design world in the antithesis of his household: as a web designer for the porn industry. With no theoretical education about the rules of design, but driven by his curious character and a need to create something fresh, he founded his own studio at the age of 25.
    For 16 years, Ivan has led more than 300 projects worldwide, operating from three pop-up offices in Tokyo and Kuwait, as well as from a global platform powered by a remote-work paradigm, even before the pandemic. Now based in Buenos Aires, Argentina - which feels like home - Futura continues to grow from strong connectivity and commitment to never compromise on the quality of top-notch design. Born in Mexico but based worldwide, Futura is the reflection of Ivan’s global dialogue through graphic design, where innovation, experimentation, and a refusal to take himself too seriously define his whole semantic universe.

    Awards

    plus

    • 2019

    7 LAD Latinoamerican Awards

    • 2019

    Honorable Mention at the Latin American Design Biennial in Madrid
    Close