Sony Park Exhibition

Yoshiaki Irobe

Key visual, signage, and exhibition graphic design for the last exhibition at Ginza Sony Park. The combination of 6 fluorescent colors and white typography on gray background create the key visual with a street style mood and with a playfulness of Ginza Sony Park. The six exhibition themes, each of which rotates every 2 weeks, are bonded together with both the exhibition logo, which was designed based on the Ginza Sony Park logo, and the numbers from 1 to 6.

Images of Sony Park Exhibition

  1. Image 1 — 1 SP 169 2 (Sony Park Exhibition)
  2. Image 2 — 2 SP 02 (Sony Park Exhibition)
  3. Image 3 — 3 SP 05 (Sony Park Exhibition)
  4. Image 4 — 4 SP 10 (Sony Park Exhibition)
  5. Image 5 — 5 SP③ 18 (Sony Park Exhibition)
  6. Image 6 — 6 SP③ 07 (Sony Park Exhibition)
  7. Image 7 — 7 SP③ 13 (Sony Park Exhibition)
  8. Image 8 — 8 SP⑥ 05 (Sony Park Exhibition)
  9. Image 9 — 9 SP⑥ 10 (Sony Park Exhibition)
  10. Image 10 — 10 SP⑥ 09 (Sony Park Exhibition)
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    Yoshiaki Irobe, Japan (2016)

    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the...

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    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/2_SP-02.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/3_SP-05.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/4_SP-10.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/5_SP③-18.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/6_SP③-07.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/7_SP③-13.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/8_SP⑥-05.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/yoshiakiirobe/_1600xAUTO_crop_center-center_75_none/9_SP⑥-10.jpg
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    • Sony Park Exhibition, 2021

      10 items, Exhibition

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    Key visual, signage, and exhibition graphic design for the last exhibition at Ginza Sony Park. The combination of 6 fluorescent colors and white typography on gray background create the key visual with a street style mood and with a playfulness of Ginza Sony Park. The six exhibition themes, each of which rotates every 2 weeks, are bonded together with both the exhibition logo, which was designed based on the Ginza Sony Park logo, and the numbers from 1 to 6.

    • Client:

    • Ginza Sony Park Project

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    Yoshiaki Irobe, Japan (2016)

    Graphic Designer/Art Director. Born in 1974. Completed a master’s course at Tokyo University of the Arts. Director of Nippon Design Center, Inc. and Director of Irobe Design Institute within the same company. He has worked on a wide range of design projects, from public projects such as Osaka Metro's CI, national park's VI and signage supervision, and Ichihara Lakeside Museum's VI and signage planning, to corporate and product branding. Also serves as the Art Director for the Japan Pavilion at the Osaka Kansai Expo 2025. He has won several design awards, including the Yusaku Kamekura Award, ADC Award, SDA Grand Prize, CS Design Award Grand Prix, JAGDA New Designer Award, and One Show Design Gold Pencil. He is a member of AGI, Tokyo ADC, and JAGDA. https://irobe.ndc.co.jp/

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