Simage Porticus media installation

Erik Adigard

This multimedia installation builds the case for an “empire of image” rooted in Rome, and has survived all other empires, today to have turned into a mechanical, industrial, social and even autonomic force. It has mutated from the permanence of mosaic walls to the mobility of paintings and then from industrial engraving to celluloid. Today, one could argue that the confluence of mobile social media and networks has irreversibly changed the nature, the value and even the ontology of image.

Images of Simage Porticus media installation

  1. Image 1 — SimagePorticus adigard (Simage Porticus media installation)

    Erik Adigard, France (2009)

    Erik Adigard is, with Patricia McShane, a partner in M-A-D, an interdisciplinary studio combining brand positioning, interaction design, visual communication, video, media installations and environmental design. M-A-D’s routinely works on...

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    • Simage Porticus media installation, 2013

      1 items, Exhibition

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    This multimedia installation builds the case for an “empire of image” rooted in Rome, and has survived all other empires, today to have turned into a mechanical, industrial, social and even autonomic force. It has mutated from the permanence of mosaic walls to the mobility of paintings and then from industrial engraving to celluloid. Today, one could argue that the confluence of mobile social media and networks has irreversibly changed the nature, the value and even the ontology of image.

    • Client:

    • American Academy in Rome
    • Countries:

    • Disciplines:

    Erik Adigard, France (2009)

    Erik Adigard is, with Patricia McShane, a partner in M-A-D, an interdisciplinary studio combining brand positioning, interaction design, visual communication, video, media installations and environmental design. M-A-D’s routinely works on the relationships between technology and socio-cultural concerns.

    Notable works are visual essays and websites for Wired, the short documentary Webdreamer exploring the decay of digital culture, the book Architecture Must Burn and the branding of IBM software. Recent projects include the Spontaneous Interventions exhibits, a 400m-tall animation for the ICC tower in Hong Kong, and the design of Expanded Field, an exploration of the convergence between architecture and art practices. Other commissions include installations for biennales in Paris, Lisbon, St Etienne and Venice.

    Adigard teaches communication design at the California College of the Arts. He works between M-A-D’s main office in the SF Bay Area and his studio in Montpellier, France.

    Education

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    • Undergraduate,  
    • Postgraduate

    2011 – today

    • California College of the Arts (USA)

    Adjunct professor of communication design, time-based media and image experimentation. Other academic projects include workshops in the US and Europe since 2000

    Agencies

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    • Wired Ventures

      1992 – 1998

    Awards

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    • 1999

    Chrysler Award for Innovation in Design
    • 2012

    Rome Prize in Design

    Other Professional Activities

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    • Academic reviews, advising and juries in US and Europe (graphic design and architecture programs)

      1996 – present

    • Advisory boards of Adobe Design Achievement Awards

      2006 – 2011