Sifang Art Museum

Yah-Leng Yu

The Chinese saying - Strength within Gentleness - is inspired by bamboo - underpins the brand identity, describing the gentle landscape where in old China, scholars and artists took recluse to master their craft or refine their thinking. The demure that also balances the masculinity of the architecture. White, is also a canvas a museum would function as. The collateral system adopts the trapezoidal form inspired by the structure of the building.

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    Yah-Leng Yu, Singapore (2018)

    Yah-Leng is the Founding Creative Director/Principal of Foreign Policy Design Group, a design and innovation consultancy based out of the tropical island of Singapore. She also co-created the official museum...

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    • Sifang Art Museum, 2011

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    The Chinese saying - Strength within Gentleness - is inspired by bamboo - underpins the brand identity, describing the gentle landscape where in old China, scholars and artists took recluse to master their craft or refine their thinking. The demure that also balances the masculinity of the architecture. White, is also a canvas a museum would function as. The collateral system adopts the trapezoidal form inspired by the structure of the building.

    • Client:

    • Sifang Collective
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    Yah-Leng Yu, Singapore (2018)

    Yah-Leng is the Founding Creative Director/Principal of Foreign Policy Design Group, a design and innovation consultancy based out of the tropical island of Singapore. She also co-created the official museum store Gallery & Co at the National Gallery Singapore. Yah-Leng was formally trained at the Art Institute of Boston before moving to New York City where her creative career blossomed. In 2007, she moved back to her hometown of Singapore where she co-founded Foreign Policy Design Group. Her works have been also recognized and honored by prestigious awards, accolades and publications. Yah-Leng is the current President of The Design Society Singapore and she had sat on the advisory board of the Temasek School of Design Singapore. She has also often been invited to speak and judge at festivals, conferences and institutions globally. Yah-Leng was named one of The Disrupters and Industry Leaders in 2017, 2018 and 2019 on The Tatler 300 List by Singapore Tatler.

    Education

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      Lectures

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      In Pursuit of Gaps

      (2018)

      • Kyoorius DesignYatra, India

      Small Studio Big Learnings

      (2017)

      • Multiplicity Manchester, United Kingdom
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      Agencies

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      Awards

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      • 2021

      TDC
      • 2020

      Tokyo TDC
      • 2020

      Award360
      • 2019

      Singapore Creative Circle Award
      • 2018

      TDC
      • 2016

      D&AD
      • 2016

      ADC
      • 2016

      TDC
      • 2016

      Tokyo TDC
      • 2010

      Tokyo TDC
      • 2018

      Singapore Creative Circle Award
      • 2017

      Singapore Creative Circle Award
      • 2016

      Singapore Creative Circle Award
      • 2014

      Singapore Creative Circle Award
      AIGA Design Effectiveness Awards
      Hong Kong Design Awards
      Print Magazine Design & Commerce Award
      FPO Award
      Brand New Award

      Other Professional Activities

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      • The Design Society

        – Current