Long Feng China

Wei Hong

Long and Feng, basically equivalent to dragon and phoenix, are Chinese totems. Inspired by the folk bird-and-flower typeface, characters龍(Long) and 鳳(Feng) were designed as a modern interpretation. The old style of totems was discarded reflecting that the tradition culture is missing and dying in current china.

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    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design. Over the past three decades...

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    • Long Feng China, 2015

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    Long and Feng, basically equivalent to dragon and phoenix, are Chinese totems. Inspired by the folk bird-and-flower typeface, characters龍(Long) and 鳳(Feng) were designed as a modern interpretation. The old style of totems was discarded reflecting that the tradition culture is missing and dying in current china.

    • Client:

    • JU LONG Culture Collection
    Wei Hong, China (2015)

    Designer.Born in Hunan, China, in 1971.Member of Alliance Graphique Internationale、Japan JAGDA, JTA members、Member of Shenzhen Graphic Design Association、The Creative Director of Day Day Up Design.
    Over the past three decades, have explored the design in the Chinese context from the perspective of literati, is committed to brand, font, books, furniture, ceramics, calligraphy, space and other research and creation. with remarkable achievements.

    The works have won more than 430 international design awards:Japan Typography Association Grand Prize,and Best Work,Japan JAGDA, Tokyo TDC,New York TDC,One Show Design Silver Pencil, The Art Directors Club Silver Cube Awards, Bronze Cube Award, England Design & Art Direction Award Graphite Pencil Award ,wooden pencil award,German GDA Design Award ,Red Dot Award ,iF Design Award,The most influential DFA in Asia Gold , Silver, Bronze，China GDC Design Award Gold , Silver, Bronze，China International PosterCIPB Gold ，Silver，Bronze......

    Published books：《‘Hun’Design 》《 A gift from Hong Wei 》《 Enchantment of Handwriting 》《 Nity-nine 》《 Observing and Mirroring 》《 HunHun's Notes 》Won the most beautiful book in China.

    Publications

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    ‘Hun’ Design

    (2013)

      A gift from Hong Wei

      (2014)

      Enchantment of Handwriting

      (2016)

      Awards

      plus

      • 2014.2016

      Red Dot Award Communication Design

      • 2015

      New York TDC Annual Awards

      • 2015,2016

      Silver Pencil, 2 Merit Awards of One Show

      • 2013,2014,2015,2016

      Tokyo Type Directors Club Annual Awards

      • 2013,2014,2015,2016

      Grand Prize,3 Best Work, 71 Nomination Awards of Japan Typography Association

      • 2002,2005,2007,2009,2011,2013,2016

      2 Judges's Choice Awards, 2 Silver Awards, 7 Bronze Awards, 14 Excellence Awards of HKDA Global Design Awards

      • 2013,2014,2016

      The Beauty of Books in China
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