SGDA Member Assemby & Member Exhibition Opening Ceremony

Au Chon Hin

Drawing inspiration from marble game culture, this design features vibrant lucky marbles, tracks, and digital codes to create an engaging, gamified experience. It metaphorically embodies the essence of member gatherings—random collisions that generate value through unexpected exchanges.

Images of SGDA Member Assemby & Member Exhibition Opening Ceremony

  1. Image 1 — SGDA MAME 01 (SGDA Member Assemby & Member Exhibition Opening Ceremony)
  2. Image 2 — SGDA MAME 02 (SGDA Member Assemby & Member Exhibition Opening Ceremony)
  3. Image 3 — SGDA MAME 03 (SGDA Member Assemby & Member Exhibition Opening Ceremony)

    Au Chon Hin, China (2025)

    Au Chon Hin is a visionary designer from Macau, celebrated for his mastery in brand and visual identity. As the founder and creative director of UNTITLED MACAO, he has established...

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    • SGDA Member Assemby & Member Exhibition Opening Ceremony, 2024

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    Drawing inspiration from marble game culture, this design features vibrant lucky marbles, tracks, and digital codes to create an engaging, gamified experience. It metaphorically embodies the essence of member gatherings—random collisions that generate value through unexpected exchanges.

    • Client:

    • Shenzhen Graphic Design Association
    • Countries:

    • Disciplines:

    Au Chon Hin, China (2025)

    Au Chon Hin is a visionary designer from Macau, celebrated for his mastery in brand
    and visual identity. As the founder and creative director of UNTITLED MACAO, he has established a distinctive voice in the design world, defined by bold color contrasts and clean, expressive lines.

    Over the years, Au has deepened his work with a strong sense of cultural awareness, often drawing inspiration from his active role in art festivals and cultural events. His creative approach explores the dynamic relationship between people and their environments, weaving visual storytelling into every project.

    Au’s work has earned him numerous accolades, including the New York ADC Gold, Silver,
    and Bronze Cube, D&AD Graphite and Wood Pencils, Tokyo TDC Prize, Young Guns 17,
    Hong Kong Global Design Award (Silver), Taipei Design Award (Gold), and the Macau Design Award Grand Prix and Gold, among others.

    Through both his practice and his studio, Au is committed to elevating Macau’s design
    culture on the global stage—bridging design, culture, and community through compelling visual narratives.

    Education

    plus

    Lecturer

    • Undergraduate

    2024 – today

    • Faculty of humanities and Arts, Macau University of Science and Technology (Macao SAR)

    Lecturer

    • Undergraduate

    2025 – 2025

    • Faculty of Arts and Design, Macao Polytechnic University (Macao SAR)

    Lecturer

    • Undergraduate

    2023 – 2023

    • The Guangzhou Academy of Fine Arts (China)

    Agencies

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    Awards

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    • 2025

    D&AD Awards, Graphite and Wood Pencil
    • 2025

    New York ADC 104th Annual Awards, Gold Cube
    • 2025

    TDC Awards 71st, 3 TDC Awards winners and 1 Judge’s Choice
    • 2025

    HKDA Global Design Awards 2025, 2 GDA GLOBAL TOP 10 and 1 Judge’s Choice
    • 2024

    D&AD Awards, Wood Pencil
    • 2024

    New York ADC 103th Annual Awards, Silver Award
    • 2022

    New York ADC 101th Annual Awards, Silver Cube
    • 2022

    The 67th New York TDC Award, TDC Awards winners
    • 2022

    Hong Kong DFA Awards, 2 Silver Awards and 1 Bronze Award
    • 2022

    Taiwan’s Golden Pin Design Award, Best Nomination Award of the Year
    • 2021

    HKDA Global Design Awards 2021, Silver Award
    • 2021

    New York The One Show, Excellence Awards
    • 2021

    Taipei International Design Award, Silver Award
    • 2019

    Tokyo Type Directors Club, TDC Annual Awards
    • 2019

    HKDA Global Design Awards 2019, Silver Award
    • 2018

    Tokyo TDC Annual Awards, TDC Prize
    • 2018

    New York ADC 104th Annual Awards, Bronze Award
    • 2017

    Graphic Design in China, Nomination Award

    Other Professional Activities

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    • New York TDC Awards 69st, Jury

      2023 – 2023

    • Young Guns 20, Jury

      2022 – 2022