Sense Factory

Erik Adigard

László Moholy-Nagy and the Bauhaus imagined a new kind of theater that would merge machine and organism. It is here interpreted by a transdisciplinary team ranging from graphic design and sound to architecture and olfaction. It is structured in three parts: 1. ENTRY is a large video animation playing the Bauhaus manifesto 2. EXPERIENCE is a colossal, ever transforming, multi media pneumatic environment 3. EXIT is a large conceptual map of the project http://m-a-d.com/portfolio/sensefactory/

Images of Sense Factory

  1. Image 1 — Ss FAC video adigard (Sense Factory)
  2. Image 2 — SENSEFACTORY diagram Front Erik Adigard jpg (Sense Factory)
  3. Image 3 — SENSEFACTORY diagram Back Erik Adigard jpg (Sense Factory)
  4. Image 4 — SENSEFACTORY floor video adigard (Sense Factory)

    Erik Adigard, France (2009)

    Erik Adigard is a co-founder of M-A-D, based in Montpellier and Berkeley. His practice explores relationships between technology and humanistic concerns in all mediums for both corporate and cultural institutions...

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    László Moholy-Nagy and the Bauhaus imagined a new kind of theater that would merge machine and organism. It is here interpreted by a transdisciplinary team ranging from graphic design and sound to architecture and olfaction. It is structured in three parts: 1. ENTRY is a large video animation playing the Bauhaus manifesto 2. EXPERIENCE is a colossal, ever transforming, multi media pneumatic environment 3. EXIT is a large conceptual map of the project http://m-a-d.com/portfolio/sensefactory/

    • Client:

    • Muffatwerk, Munich
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    • Details:

    • Installation
    Erik Adigard, France (2009)

    Erik Adigard is a co-founder of M-A-D, based in Montpellier and Berkeley. His practice explores relationships between technology and humanistic concerns in all mediums for both corporate and cultural institutions.

    Significant projects include Wired Ventures visual essays and conceptual apps, an IBM global brand campaign, an exhibition for ExperimentaDesign. the Venice Biennale US Pavilion, a multidisciplinary installation for the Bauhaus Centennial, a degrowth oriented app concept for Driving the Human, and SIMAGE, an on-going investigation on the culture and implications of contemporary image.

    Adigard teaches Machinic Modernity, a design and philosophy California College of the Arts class which became a 2023 exhibition at the SFO Museum.

    Adigard’s work is in collections such as the SFMOMA, the Smithsonian Library, and has been featured in major international exhibitions, film festivals and publications, such as The Sundance Film Festival, the London Design Museum, the Smithsonian Cooper-Hewitt National Design Museum, and international biennales.

    Recognition includes the Chrysler Award for Innovation in Design, the Rome Prize in Design, the Venice Biennale Special Mention.

    Education

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    • Undergraduate,  
    • Postgraduate

    2011 – today

    • California College of the Arts (USA)

    Adjunct professor of communication design, time-based media and image experimentation. Other academic projects include workshops in the US and Europe since 2000

    Agencies

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    • Wired Ventures

      1992 – 1998

    Awards

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    • 1999

    Chrysler Award for Innovation in Design
    • 2012

    Rome Prize in Design

    Other Professional Activities

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    • Academic reviews, advising and juries in US and Europe (graphic design and architecture programs)

      1996 – present

    • Advisory boards of Adobe Design Achievement Awards

      2006 – 2011