Scholastic

Paula Scher

Scholastic is the world’s largest educational publisher and distributor of children's books, home to favorites like Harry Potter, Clifford the Big Red Dog and Captain Underpants. Pentagram has created environmental graphics for the publisher’s corporate headquarters in New York City that reimagine the iconic characters in a series of large-scale artworks and installations. The installations integrate the characters into the architecture in a variety of materials and media.

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    Paula Scher, USA (1993)

    Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram...

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    Scholastic is the world’s largest educational publisher and distributor of children's books, home to favorites like Harry Potter, Clifford the Big Red Dog and Captain Underpants. Pentagram has created environmental graphics for the publisher’s corporate headquarters in New York City that reimagine the iconic characters in a series of large-scale artworks and installations. The installations integrate the characters into the architecture in a variety of materials and media.

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    Paula Scher, USA (1993)

      Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.

      She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) “MAPS” (Princeton Architectural Press, 2011) and “Works” (Unit Editions, 2017). Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design. A documentary on her and her work can be seen in the 2017 Netflix series Abstract: The Art of Design.

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