Sanlian Humanistic Vernacular Season

Zhao Liu

Sanlian Humanistic City launched a new brand project "Sanlian Humanistic Vernacular Season", focusing on the cultural features of various places and exploring the connection between cities and people through a series of activities such as exhibitions, forums and workshops. We were invited to provide an overall visual identity for this project. The design challenge lied in how to present the humanistic values in a more intuitive and systematic visual way.

Images of Sanlian Humanistic Vernacular Season

  1. Image 1 — Sanlian Humanistic Vernacular Season 05 (Sanlian Humanistic Vernacular Season)
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    Zhao Liu, China (2019)

    Liu Zhao is the founder and creative director of Another Design, AGI member, and president of the Shenzhen Graphic Design Association. He specializes in integrating new media with traditional media...

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    Sanlian Humanistic City launched a new brand project "Sanlian Humanistic Vernacular Season", focusing on the cultural features of various places and exploring the connection between cities and people through a series of activities such as exhibitions, forums and workshops. We were invited to provide an overall visual identity for this project. The design challenge lied in how to present the humanistic values in a more intuitive and systematic visual way.

    • Client:

    • Sanlian City for Humanity
    • Countries:

    • Disciplines:

    • Details:

    • Poster
    • Typography
    Zhao Liu, China (2019)

    Liu Zhao is the founder and creative director of Another Design, AGI member, and president of the Shenzhen Graphic Design Association. He specializes in integrating new media with traditional media, applying cross-media as a design method throughout his design practice, and conducting visual research that draws on local language and culture. He co-curated the exhibition “Prompt: Design × AI” and is also chairman of the organizing committee and curator of GDC Award 2025 (Graphic Design in China 2025).

    His work has received over 200 international design awards and honors, including the Tokyo TDC Award, D&AD Graphite Pencil and Wood Pencil, ADC Silver and Bronze, The One Show Design Bronze Pencil, and New York TDC Ascenders.

    In 2026, he serves as jury president of the typography category at D&AD. He is regularly invited to serve as a judge for major international design awards and competitions, including D&AD 2024, The One Show, New York TDC, NY TDC Ascenders, Award 360, the Macau Design Award, the China International Poster Biennial, and Topawards Asia, among others. He also remains active internationally through lectures, exhibitions, and publications.

    Exhibitions

    plus

    Shenzhen Bay Cultural Square

    2025

    Shenzhen Bay Cultural Square, Shenzhen

    Guangzhou Triennial

    2024

    Guangdong Art Museum, Guangzhou

    Lectures

    plus

    How Design Responds to Curatorial Practice

    (2025)

    • Chengdu Art Museum, China

    From Image to Concept: AnotherDesign' s Approach

    (2025)

    • China Design Museum, China

    Re-reading the City

    (2024)

    • Tokyo TDC Award Winners Forum, China

    D&AD Festival

    (2024)

    • D&AD Festival, UK

    Concept & Mudium

    (2019)

    • What about: Future of brands, Ukraine (online conference)
    • Design Diplomacy, Singapore (online conference)
    • Asia Design Management Forum & Ideal Life Fair, Hangzhou
    • HKDA Global Design Awards 2018 Winners Seminar, Hongkong
    • Towards Florence Biennale China Design select Forum, Ningbo
    • China Academy of Art, Hangzhou
    • Guangdong Museum of Art, Guangzhou
    • Sichuan Academy of Fine Arts, Chongqing
    • GDC SHOW in Xi'an, Xi'an
    • OCT Art and Design Gallery, Shenzhen
    • Guangzhou Art College, Guangzhou
    • GDC Show in Guilin, Guilin
    • Design Twin-Cities, Shenzhen
    • ,

    Agencies

    plus

    Awards

    plus
    • 2025

    D&AD Graphite Pencil Award
    • 2025

    D&AD Wood Pencil Award
    • 2025

    104th New York Art Director Club Silver Award
    • 2023

    D&AD Graphite Pencil Award (Branding)
    • 2023

    D&AD Graphite Pencil Award (Graphic Design)
    • 2023

    ONE SHOW Design Bronze Award
    • 2021

    Tokyo TDC Prize
    • 2021

    Graphic Design in China Gold Award
    • 2021

    New York Art Director Club Bronze Award
    • 2021

    Graphic Design in China two Silver Awards
    • 2021

    Graphic Design in China four Bronze Awards
    • 2020

    D&AD Graphite Pencil Award
    • 2020

    Design for Asia Awards 1 Silver Award, 1 Bronze Award
    • 2020

    99th New York Art Director Club Two Merit Awards
    • 2020

    One Show Design Merit Award
    • 2019

    Graphic Design in China Gold Award
    • 2019

    Graphic Design in China Silver Award
    • 2019

    Graphic Design in China Four Merit Awards
    • 2022/2020/2019/2018/2017/2015

    Tokyo TDC Annual Awards
    • 2019

    ONE SHOW Design Merit Award
    • 2018

    ONE SHOW Design Merit Award
    • 2018

    HKDA Awards One Gold Award
    • 2018

    HKDA Awards One Gold Award Three Bronze Awards
    • 2018

    HKDA Awards One Gold Award Three Excellence Awards
    • 2018

    New York Type Director Club Ascenders
    • 2018

    Design for Asia Awards Merit Award
    • 2018

    97th New York Art Director Club Merit Award
    • 2017

    Graphic Design in China Gold Award
    • 2017

    Graphic Design in China Jury Award
    • 2017

    Graphic Design in China Nine Merit Awards
    • 2016

    95th New York Art Director Club Merit Award

    Other Professional Activities

    plus
    • President of Shenzhen Graphic Design Association

      2025 – 2026

    • New York TDC Communication Design JURY

      2025 – 2025

    • D&AD Branding JURY

      2024 – 2024

    • Macau Design Award JURY

      2023 – 2023

    • KTK Design Award Design JURY

      2023 – 2023

    • ONE SHOW Design JURY

      2022 – 2022

    • New York TDC Ascenders Jury

      2022 – 2022

    • Award 360 Design JURY

      2022 – 2022

    • Top Award Design JURY

      2022 – 2022

    • ONE SHOW Asia Design JURY

      2022 – 2022

    • Asia-Pacific Design Yearbook JURY

      2021 – 2022

    • China International Poster Biennale JURY

      2021 – 2021