Sanlian Humanistic Vernacular Season

Zhao Liu

Sanlian Humanistic City launched a new brand project "Sanlian Humanistic Vernacular Season", focusing on the cultural features of various places and exploring the connection between cities and people through a series of activities such as exhibitions, forums and workshops. We were invited to provide an overall visual identity for this project. The design challenge lied in how to present the humanistic values in a more intuitive and systematic visual way.

Images of Sanlian Humanistic Vernacular Season

  1. Image 1 — Sanlian Humanistic Vernacular Season 05 (Sanlian Humanistic Vernacular Season)
  2. Image 2 — Sanlian Humanistic Vernacular Season 03 (Sanlian Humanistic Vernacular Season)
  3. Image 3 — Sanlian Humanistic Vernacular Season 04 (Sanlian Humanistic Vernacular Season)
  4. Image 4 — Sanlian Humanistic Vernacular Season 02 (Sanlian Humanistic Vernacular Season)
  5. Image 5 — Sanlian Humanistic Vernacular Season 06 (Sanlian Humanistic Vernacular Season)
  6. Image 6 — Sanlian Humanistic Vernacular Season 07 (Sanlian Humanistic Vernacular Season)
  7. Image 7 — Sanlian Humanistic Vernacular Season 09 (Sanlian Humanistic Vernacular Season)
  8. Image 8 — Sanlian Humanistic Vernacular Season 15 (Sanlian Humanistic Vernacular Season)
  9. Image 9 — Sanlian Humanistic Vernacular Season 17 (Sanlian Humanistic Vernacular Season)
  10. Image 10 — Sanlian Humanistic Vernacular Season 19 (Sanlian Humanistic Vernacular Season)

    Zhao Liu, China (2019)

    Liu Zhao received the New York Type Directors Club Ascenders Award 2018, which recognizes designers who are 35 years of age and under for their remarkable achievement in design and...

    Read full biography
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_05.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_03.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_04.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_02.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_06.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_07.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_09.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_15.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_17.jpg
    https://a-g-i.s3.eu-west-3.amazonaws.com/ZhaoLiu/_1600xAUTO_crop_center-center_75_none/Sanlian-Humanistic-Vernacular-Season_19.jpg
    1/10
    • Sanlian Humanistic Vernacular Season, 2024

      10 items, Exhibition

    • Close

    Sanlian Humanistic City launched a new brand project "Sanlian Humanistic Vernacular Season", focusing on the cultural features of various places and exploring the connection between cities and people through a series of activities such as exhibitions, forums and workshops. We were invited to provide an overall visual identity for this project. The design challenge lied in how to present the humanistic values in a more intuitive and systematic visual way.

    • Client:

    • Sanlian City for Humanity
    • Countries:

    • Disciplines:

    • Details:

    • Poster
    • Typography
    Zhao Liu, China (2019)

    Liu Zhao received the New York Type Directors Club Ascenders Award 2018, which recognizes designers who are 35 years of age and under for their remarkable achievement in design and typography. His works have won several international design awards.

    Skilled in combining new and traditional medium, Liu Zhao breaks the traditional boundaries of graphic design and provides it with more possibilities. He's good at thinking locally with an international vision. He keeps an exploring spirit and puts it into practice, renewing understanding to graphic design, which offers him an ampler room for development in the booming yet fiercely competitive cultural market.

    Education

    plus
      • ()

      Lectures

      plus

      Concept & Mudium

      (2019)

      • What about: Future of brands, Ukraine (online conference)
      • Design Diplomacy, Singapore (online conference)
      • Asia Design Management Forum & Ideal Life Fair, Hangzhou
      • HKDA Global Design Awards 2018 Winners Seminar, Hongkong
      • Towards Florence Biennale China Design select Forum, Ningbo
      • China Academy of Art, Hangzhou
      • Guangdong Museum of Art, Guangzhou
      • Sichuan Academy of Fine Arts, Chongqing
      • GDC SHOW in Xi'an, Xi'an
      • OCT Art and Design Gallery, Shenzhen
      • Guangzhou Art College, Guangzhou
      • GDC Show in Guilin, Guilin
      • Design Twin-Cities, Shenzhen
      • ,

      Designed Media

      (2018)

      • GDC Show in Qinghuangdao, China

      Agencies

      plus

      Awards

      plus
      • 2025

      D&AD Graphite Pencil Award
      • 2025

      D&AD Wood Pencil Award
      • 2025

      104th New York Art Director Club Silver Award
      • 2023

      D&AD Graphite Pencil Award (Branding)
      • 2023

      D&AD Graphite Pencil Award (Graphic Design)
      • 2023

      ONE SHOW Design Bronze Award
      • 2021

      Tokyo TDC Prize
      • 2021

      Graphic Design in China Gold Award
      • 2021

      New York Art Director Club Bronze Award
      • 2021

      Graphic Design in China two Silver Awards
      • 2021

      Graphic Design in China four Bronze Awards
      • 2020

      D&AD Graphite Pencil Award
      • 2020

      Design for Asia Awards 1 Silver Award, 1 Bronze Award
      • 2020

      99th New York Art Director Club Two Merit Awards
      • 2020

      One Show Design Merit Award
      • 2019

      Graphic Design in China Gold Award
      • 2019

      Graphic Design in China Silver Award
      • 2019

      Graphic Design in China Four Merit Awards
      • 2022/2020/2019/2018/2017/2015

      Tokyo TDC Annual Awards
      • 2019

      ONE SHOW Design Merit Award
      • 2018

      ONE SHOW Design Merit Award
      • 2018

      HKDA Awards One Gold Award
      • 2018

      HKDA Awards One Gold Award Three Bronze Awards
      • 2018

      HKDA Awards One Gold Award Three Excellence Awards
      • 2018

      New York Type Director Club Ascenders
      • 2018

      Design for Asia Awards Merit Award
      • 2018

      97th New York Art Director Club Merit Award
      • 2017

      Graphic Design in China Gold Award
      • 2017

      Graphic Design in China Jury Award
      • 2017

      Graphic Design in China Nine Merit Awards
      • 2016

      95th New York Art Director Club Merit Award

      Other Professional Activities

      plus
      • President of Shenzhen Graphic Design Association

        2025 – 2026

      • New York TDC Communication Design JURY

        2025 – 2025

      • D&AD Branding JURY

        2024 – 2024

      • Macau Design Award JURY

        2023 – 2023

      • KTK Design Award Design JURY

        2023 – 2023

      • ONE SHOW Design JURY

        2022 – 2022

      • New York TDC Ascenders Jury

        2022 – 2022

      • Award 360 Design JURY

        2022 – 2022

      • Top Award Design JURY

        2022 – 2022

      • ONE SHOW Asia Design JURY

        2022 – 2022

      • Asia-Pacific Design Yearbook JURY

        2021 – 2022

      • China International Poster Biennale JURY

        2021 – 2021