Royal Enfield Brand Identity Design

Rajesh Dahiya

Royal Enfield is the world’s oldest motorcycle company in continuous production. The new identity brings an iconic brand with a 120-year legacy to the future by distilling and amplifying its essence for newer generation of audiences.

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    Rajesh Dahiya, India (2019)

    Rajesh Dahiya is a brand consultant & design educator based in New Delhi. He studied graphic design at the National Institute of Design, Ahmedabad, & attended the masters program in...

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    • Royal Enfield Brand Identity Design, 2012

      6 items, Identity

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    Royal Enfield is the world’s oldest motorcycle company in continuous production. The new identity brings an iconic brand with a 120-year legacy to the future by distilling and amplifying its essence for newer generation of audiences.

    • Client:

    • Royal Enfield Motorcycles

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    Rajesh Dahiya, India (2019)

    Rajesh Dahiya is a brand consultant & design educator based in New Delhi.
    He studied graphic design at the National Institute of Design, Ahmedabad, & attended the masters program in interaction design at the Interaction Design Institute Ivrea, Italy. With over 15 years of professional experience, Rajesh has worked extensively in areas of brand communication, interaction design & design education. In 2004 he founded Codesign (www.codesign.in), & has since lead its projects towards integrated design solutions. Codesign’s work have been featured in D&AD, Kyoorius Design, Design Museum London, Eye Magazine, Domus, Creative Review & others.
    Rajesh has represented Indian design & Codesign at numerous platforms including, What Design Can Do (Amsterdam), London Design Festival, Sri Lanka Design Festival, Kyoorius Design Yatra India. He is considered one of the most significant voices in Indian design industry, and has founded several independent projects like Dekho (www.codesign.in/dekho), Rising (www.codesign.in/project-rising) & Unbox design festival to build active dialogue around design practice in India.
    Rajesh learns by teaching, and maintains an obsessive love for finer details.

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